Under the hood of the Visitor Cloud

The Visitor Cloud is at the heart of Patada’s data supply chain and comprises of four parts: processing the data and enriching through categorisation; storage in a large scalable database; aggregation and routing and preparing for data warehouse consumption and then finally providing access in Patada’s data warehouse. At each stage the data is accessible via API. The use of API is dependent on the use case with variations ranging from large batch data exports in the Bulk API, to quicker than a blink of an eye real time lookups in the Record API.

Qubit’s real-time global infrastructure

Qubit has globally distributed clusters of servers located in strategic regions. This system provides our clients with a low latency, highly scalable, always-on infrastructure, ideally suited for websites in all markets with international visitor traffic.

Low latency application services

Qubit’s applications draw data from the Visitor Cloud – this provides real-time access to the entirety of a visitor’s onsite purchase and browsing history as well as any other appended data. This information can then be used for analytics, segmentation and personalization applications, to quickly surface insights and serve targeted content.