Digital Marketing Coordinator

Digital marketing companies encompass all marketing efforts that use an electronic device or the internet. Some of the common services provided by digital marketing companies are Search engine optimization; content marketing, social Media marketing, pay per click. Affiliate marketing, native advertising, market Automation, email marketing, online PR, inbound marketing and sponsored content.
A digital marketing coordinator is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. A marketing coordinator supports the marketing department’s initiatives. Digital Marketing Coordinators are tasked with integrating digital marketing assets, creating online content, commissioning freelance copywriters, driving brand awareness, and coordinating digital marketing campaigns. Specific responsibilities include handling logistics for marketing campaigns, product launches, events and strategic partnerships. A large part of the gig is coordinating cross-functional team efforts, and assisting other team members by researching vendors and market trends, creating mailing lists and processing invoices. There will probably be a lot of writing involved including: developing original copy for social media platforms, website content, direct mail and print advertisements. They support and optimize organizations digital marketing programs. Their duties are tracking campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, Streamlining digital marketing production, and handling general digital marketing activities. Their creative thinking skills and strategies enhance organizations image, improves digital communication with clients, and encourage business growth through effective campaigns. Digital marketing coordinators combine creative communication skills and technical savviness to devise, implement, and manage an organization’s online marketing efforts. Digital marketing coordinators spend most of their day in an office, spearheading a company’s strategic growth efforts and using the latest web and marketing systems to capitalize on current trends. From leading email campaigns and marketing automation to executing clear, concise brand messaging across all online platforms, these professionals are experts at marketing in the digital realm. Digital marketing coordinator should have a firm grasp of the different digital touch point, drive highly effective digital campaigns, enhance user experience, and deliver on digital objectives. They also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
Responsibilities of Digital Marketing Coordinator are:
Manages Companies websites
Supporting Marketing initiatives
Creating and managing mailing list
Handling product and service launches
Editing marketing material
Create effective marketing campaigns
Negotiating sponsorship agreements
Researching market trend
Identifying and engaging with vendors
Coordinating marketing events
Developing and sourcing content for digital platforms
Optimize SEO
Report analytics
Basic skills of Digital Marketing Coordinators are:
Web cording
Marketing automation
Social media savvy
Communication skills
Analytical skills
Knowledge of CMS
Copywriting and copy editing skills
Strong computer literacy