Every company has its own goals and objectives. They all have different kinds of businesses, diverse industries, products and services, place they are set up in, the methods of promotion used and most importantly audience. But the common goal of any company is to make profits and establish their brand image and everyone use different kinds of strategies to make their goals achievable. Strategies include researching, planning, testing, analyzing and then implementing it successfully. To know how well your strategies are working, irrespective of industry type and company size, the best indicator is to analyze your financial performance. Financial performance means the profits or the losses your company has made. If you were able to achieve your financial goals by making sufficient profits, that is a sign of healthy growth. Financial performance also includes your growth in market shares and generated average revenue from all your strategies applied. With the strategies implemented and the reports generated you will know how well your strategies have worked and if there can be made any changes to work better. Reports also tells you which of your strategy has worked better and which hasn’t. This helps companies to make better decisions and the clear all time objective of any business is to stay in profits and ahead in the market. If your financial performance has shown increase, then your strategies are definitely working.