WHAT IS THE CHALLENGE PRESENTED TO BRAND MANAGERS BY SOCIAL MEDIA ADVERTISING?

Brand managers need to connect to the costs of new social network profiles and promotions to the sales they generate. In simpler words, every brand wants to make it’s social media presence and reach the whole world. With this goal the brand managers of the company always find ways to promote their brands, products and services on social media and other digital and traditional platforms. To promote, the only and widely accepted way it advertising. Brand managers work with marketers and advertisers in promoting and they design strategies in a way that will make profits for the company. When they implement social advertising strategies not every lead they generate, not every click they receive gets converted into a sale. And this is where a brand manager face challenge. To match the expenses of the clicks and leads with every sale they make. It is important to connect costs of promotions to sales they generate and fix certain price so that they don’t make any losses to the company.