Leading Insurance Company DHFL

Problem

Cost of Acquisition was coming very high because of high Content production costs, Media spend on wrong channels, high PPC cost on wrong targets, Display ad clicks were not as per any customer journer end point, Traditional marketing costs were also very how to generate awareness

1

Data

22 % cost higher ROI than last year. 67 % lower cost of acquisition than traditional channels.
2

Area

Improved ROI
3

What was the scenario

DHFL sells insurance for their two products online. Dengue care and Cancer care. They had created their web app to sell Insurance.
4

What did we do for the result

Aligning marketing analytics with financial goals. Using predictive modeling in your marketing data analysis. Obtaining customer engagement data from social feeds to understand their journey better. We optimised the customer engagement journey, did a few A/B tests to understand the friction and made sure that bounce rate is lower.