Maruti Suzuki

Problem

Automotive industry showed very slow  growth which was only 2.3 % YoY growth in 2019 in India. Under this unfortunate circumstances,  our major goal was to Increase more leads and lead to more bookings.

1

Goal

to Increase more leads and lead to more bookings. Optimize conversion rate, Build positive consumer attitude towards brand.
2

Area

Improved ROI
3

Strategy

Increase coverage across local search engine.
Optimize in mobile friendly way to increase conversion rate which was showing growth rate YoY compare to PC device.
Constantly optimize ad assets and design focusing on major local media, such as Brand search, to increase brand awareness and signing up to test driving.
4

Result

Adstuck collaborating closely with prospect also revamped Maruti Suzuki creatives to appeal to the younger generation. As a result, Sign-up conversion was increased 15%, Traffic was increased 16%, and Mobile conversion rate was increased 60%. This and other factors led to 1 % increase in sales. Nearly 1400 cars and over 342% increase in ROI over last year