Marketing automation platform is one such platform technology is used to automate the various repetitive tasks that are used by the marketers on regular basis while setting up marketing campaigns or any other marketing related activities.
Mailchimp and Mailjet are two such marketing automated platforms which are used for similar kind of purposes but yet a lot different in its own ways. Let’s check them out –
WHAT ARE MAILCHIMP AND MAILJET?
Mailchimp – It is an all in one platform for the marketers which can be used to communicate with their clients, customers and anyone who shows interest in their services. Mailchimp is widely appreciated for its healthy and professional contact management practices, awesome designed campaigns, data analysis and its tools.
Mailjet – It is a global email service provider and global infrastructure provider. It enables its users to send, deliver, and track, analytics and draft reports of transactional and marketing mails through the use of API, SMTP, Relay or UI in a one single platform.
WHEN WERE MAILCHIMP AND MAILJET FOUNDED?
Mailchimp – It is an American automation platform widely used for marketing and also used for email marketing service. It was founded by Ben Chestnut and Mark Armstrong in the year 2001.
Mailjet – It is a French platform which was founded in the year 2010 by Julien Tartarin and Wilfried Durand. It is widely used for email sending and analytics services.
Even through both Mailchimp platform and Mailjet platform provide similar kind of services, they are widely different.
Let’s take a quick look at how these both platforms are different –
- LOGO –
- SERVICES PROVIDED –
Services offered by Mailchimp –
Shoppable Landing Pages
Reports and Analytics
Tags and Segmentation
Domains and Free Domains
Services offered by Mailjet –
Connects to many pre built apps
Email templatesA/B testing
Statistics and Reports
- WHAT ARE THEY WIDELY APPRICIATED FOR?
|Easy email news letters
Helps you customize email news letters
Social media sharing
Track the results and reports
|Easy email delivery
Real time cloud emailing platform
Scalable and flexible
- FEATURES –
|Email beamer and designer
RSS to email
Mailchimp editor and snap
Mailchimp mobile and mobile signup forms
Geolocation Email client testing
Mailchimp coupon scanner
Segmentation and groups Product recommendations
Delivery and analytics dashboard One to one personalization
Real time collaboration
Send, Parse and Event API
Drag and drop email builder
Locking specific sections
Predefined automated scenarios
- PROS AND CONS –
- Easy to use and updates ae consumer focused
- Up to 2000 free subscriptions
- Amazing email analytics and templates
- Enables target email marketing
- Multi integration option
- Access to complete comparative metrics
- Accessible through mobile application as well.
- It can get expensive if you have 2000 + subscribers
- Mailchimp suspends your account if receiving too many spam complaints about your emails.
- Interface can be hard to understand for beginners
- Simple to use
- Easy 3 minute set up
- Increased deliverability
- Allows you to add unlimited subscriptions
- High response rate on campaigns sent by this software
- User interface available in 5 different languages – English, French, German, Spanish, Italian
- They don’t have mobile application
- Pre-built templates are not that attractive
- Customer support facility takes longer time to respond
- ACCESSIBILITY –
MAILCHIMP – can be accessed on android mobiles, web based, cloud, SaaS, iPhone and iPads
MAILJET – can be accessed only on web based, cloud, SaaS.
- PRICING –
- Mailchimp offers free trial
- Starting price is $9.99/ month a
- Mailjet offers free trial
- Starting price is $8.69/ month
- WHY DO DEVELOPERS CHOOSE MAILCHIMP OR MAILJET –
|Smooth setup and UI
Mailing list is high
Robust email creation
Integrates with many external services
|Simple to use
Easy and fast setup
- INTGRATION –
MAILCHIMP – Mailchimp integrates with tools like –
MAILJET – Mailjet integrates with tools like –
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