Marketing automation platform is one such platform technology is used to automate the various repetitive tasks that are used by the marketers on regular basis while setting up marketing campaigns or any other marketing related activities.
Mailchimp and Mailjet are two such marketing automated platforms which are used for similar kind of purposes but yet a lot different in its own ways. Let’s check them out –
WHAT ARE MAILCHIMP AND MAILJET?
Mailchimp – It is an all in one platform for the marketers which can be used to communicate with their clients, customers and anyone who shows interest in their services. Mailchimp is widely appreciated for its healthy and professional contact management practices, awesome designed campaigns, data analysis and its tools.
Mailjet – It is a global email service provider and global infrastructure provider. It enables its users to send, deliver, and track, analytics and draft reports of transactional and marketing mails through the use of API, SMTP, Relay or UI in a one single platform.
WHEN WERE MAILCHIMP AND MAILJET FOUNDED?
Mailchimp – It is an American automation platform widely used for marketing and also used for email marketing service. It was founded by Ben Chestnut and Mark Armstrong in the year 2001.
Mailjet – It is a French platform which was founded in the year 2010 by Julien Tartarin and Wilfried Durand. It is widely used for email sending and analytics services.
Even through both Mailchimp platform and Mailjet platform provide similar kind of services, they are widely different.
How?
Let’s take a quick look at how these both platforms are different –
- LOGO –
MAILCHIMP –
MAILJET –
- SERVICES PROVIDED –
MAILCHIMP | MAILJET |
Services offered by Mailchimp – Email Marketing Social Media Landing Pages Shoppable Landing Pages Digital Advertising Reports and Analytics Smart Recommendations IntegrationsCRM Marketing Audience Dashboard Tags and Segmentation Behavioral Targeting Templates Domains and Free Domains Websites Postcards | Services offered by Mailjet – Email Marketing Transactional Emailing Email API SMTP Relay Transactional SMS Integrations Connects to many pre built apps CRM Websites Ecommerce platform Collaboration toolkits Email templatesA/B testing Statistics and Reports Real-time monitoring |
- WHAT ARE THEY WIDELY APPRICIATED FOR?
MAILCHIMP | MAILJET |
| Easy email news letters Helps you customize email news letters Social media sharing Track the results and reports Integrated services | Easy email delivery Real time cloud emailing platform Scalable and flexible In-depth insights Optimization |
- FEATURES –
MAILCHIMP | MAILJET |
| Email beamer and designer Merge tags RSS to email Mailchimp editor and snap Mailchimp APIs Mailchimp mobile and mobile signup forms Geolocation Email client testing A/B testing Mailchimp coupon scanner Segmentation and groups Product recommendations | Unlimited contacts Delivery and analytics dashboard One to one personalization Free trial Open source Real time collaboration Comments’Publication requests Send, Parse and Event API Drag and drop email builder Locking specific sections Subscription forms Predefined automated scenarios |
- PROS AND CONS –
MAILCHIMP –
PROS –
- Easy to use and updates ae consumer focused
- Up to 2000 free subscriptions
- Amazing email analytics and templates
- Enables target email marketing
- Multi integration option
- Access to complete comparative metrics
- Accessible through mobile application as well.
CONS –
- It can get expensive if you have 2000 + subscribers
- Mailchimp suspends your account if receiving too many spam complaints about your emails.
- Interface can be hard to understand for beginners
MAILJET –
PROS –
- Simple to use
- Easy 3 minute set up
- Increased deliverability
- Allows you to add unlimited subscriptions
- High response rate on campaigns sent by this software
- User interface available in 5 different languages – English, French, German, Spanish, Italian
CONS –
- They don’t have mobile application
- Pre-built templates are not that attractive
- Customer support facility takes longer time to respond
- ACCESSIBILITY –
MAILCHIMP – can be accessed on android mobiles, web based, cloud, SaaS, iPhone and iPads
MAILJET – can be accessed only on web based, cloud, SaaS.
- PRICING –
MAILCHIMP –
- Mailchimp offers free trial
- Starting price is $9.99/ month a
MAILJET –
- Mailjet offers free trial
- Starting price is $8.69/ month
- WHY DO DEVELOPERS CHOOSE MAILCHIMP OR MAILJET –
MAILCHIMP | MAILJET |
| Smooth setup and UI Mailing list is high Robust email creation Integrates with many external services | Simple to use Affordable Reliable Easy and fast setup |
- INTGRATION –
MAILCHIMP – Mailchimp integrates with tools like –
MAILJET – Mailjet integrates with tools like –
ADSTUCK – A full service digital marketing and advertising agency founded in 2012 by Abhishek Shankar has led this company with full grace and passion to be standing as one of the top companies today. Adstuck is the one stop step for your business.
Adstuck not only excels in ecommerce marketing, digital marketing and advertising services but it also excels in working and developing new technologies. Adstuck has built India’s first and the biggest Augmented Reality platform called ‘AREAL’. Their app ‘Alive’ was acquired by Times internet in 2013. Post that Adstuck built a self-serve platform called arealmotion.com to let everyone to build their own Augmented Reality engagements. This has helped lot of businesses in fulfilling their company goals.
Adstuck provides email marketing, social media marketing, facebook marketing, ecommerce, advertising, digital marketing, Artificial Intelligence, Augmented Reality and few other technology related services to all kinds of businesses irrelevant of its size. It has worked with some of the most renowned brands like John Deere, Myntra, flipkart, Ola, ICICI bank, amazon etc.
With a team of more than 100+ designers, 90+ marketers, 200+ developers and 700+ projects it has its wings spread across the world. It has its branches working in India, Singapore, USA, Estonia and many of its people working in remote areas they provide best services and are one of the top companies working with the mix of digital technologies.
