What is email marketing? Well any email sent to a prospective customer regarding the solicitation of sales and donations, advertisements, requesting business . Technically any email conversation could be considered as a part of email marketing if it involves a current customer or a possible lead.
Email marketing is one of the most effective ways of connecting with your leads and converting them into customers. Compared to social media, the average order of an email is around 3 times as much. Email marketing is estimated to have an ROI of around 4400 %. You can see why email marketing should be one of your top 3 channels when it comes to developing your business.
How do you get started with email marketing? Jot down a list of your leads, and add an email service provider. Add a little automation after fine tuning your lists and messages personalized for your target audience, and voila! You are ready to get down to brass tacks.
But the emails you plan on sending to your leads should not be of the same kind. You need to weave mails that’ll engage them, in order to turn those leads into clientele.
But not all companies have enough time to personally edit each email sent to their potential customers. That’s why you have marketing agencies to help you with this. Take your burden off, as you leave it in the hands of these capable professionals. Make sure that the agency you hire comes through, when it comes to deliverance of your brand image.You need an Email Marketing Developer to maximize your conversion rates, someone who helps you get through to your emailing list and boost sales. Capitalize on this stream to the greatest extent possible. Choose an agency that invokes interest in the minds of your prospective clientele and leaves them wanting for more, converting them into loyal customers of your company.
Now that we’ve done a quick revision of what is email marketing, let’s dig into what do you mean by mass email?
Email blasts can help you sink or soar when it comes to your marketing campaign depending on how efficiently you can utilise it to your benefit.
Bulk business mail simply refers to sending emails to multiple recipients and segmented groups at one time. As evident, bulk emails help save businesses a lot of money, and are effective in reaching out to target customers and are easy to pursue.To get the most out of your marketing efforts it is imperative to utilise a special email service. Owing to the high ROI bulk email continues to dominate the internet marketing domain. Let’s work on building a successful bulk email campaign.
But before you decide to craft your next bulk mail, make sure you are aware of a few things .
- Plan Content
- Tailor Content to Your Brand Image
- Create mobile-friendly responsive emails
- Send emails to people who opted into your mailing list
But be aware my friend, unsolicited bulk mails could be lugged down as spam and we don’t want that now do we? It’s a fine line that you must understand to fully utilise the potential that lies in bulk mails.
So how about a few dos-don’ts to prevent your mails from crossing the threshold into the spam folder?
- Irrelevant Content
It should be clear why this is a no-go amigo. You need content that engages your clients, something that they look forward to, thus indicating the trust your company has built over time. If your content fails to pique their interest, eventually they would lose interest and you might lose them as clients.
How do you prevent sending inane stuff to your clients? Segment your email list to get a good idea of the locality, demographics and other factors influencing the views and outlook of the clients residing there and curate your content keeping these factors in mind.
- Lack of Clarity
Do.Not.Overcomplicate. It is that simple. Your content must employ lucid language so that the entire bracket of your target audience can understand your message. Frame a message, that gets the point across in the simplest matter possible.
- No Call To Action
After you have ironed out the clarity and relevance of content, it is necessary to accompany that with an invocation of feeling of urgency in your readers. A call of action driving your clients to take the next step. This is important in order to rope in more engagement from your clientele.
- No Unsubscribe Link
Following the CAN Spam Act of 2003, it is imperative to include an unsubscribe link in the bulk emails. Forget this, and you are very much likely to find yourself in the soup. Including this, also helps support the credibility of your brand.
Switching over to the dos :
- Practice Only The Best
Ensure that your email is designed in a nice fashion, make sure the transactional and marketing emails are kept separate with subdomains if possible , and send it to email lists that are updated and clean.
- Can The ESP Handle it?
Look for an ESP(Email Service Provider) that can handle the volume of mail you are trying to fork over to your prospective clientele. If they can’t it might lead to bottlenecking which further leads to inaccurate sending times, affecting your complaint rate
- Heads Up
A heads up to your designated ESP is always good manners any time you wish to send out an email blast.
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