Marketing has changed more in the past 10 years than it had in the previous 100—launching us out of the age of TV spots and print ads and into the age of websites, online video, social media, and Google. Consumers today are connected to the web 24/7 and the average time spend on internet is 5 hours. This clearly means that life of people in today’s time revolve around internet on any of its platform.
So here are the types of marketing:
- Traditional Marketing
Traditional marketing refers to brand promotion on any kind of channel that has been around since before the advent of the internet. Because information wasn’t as easily accessible and readily available, the majority of traditional marketing relied on outbound tactics such as print, television ads, and billboards.
- Digital Marketing
Digital marketing is the opposite of traditional marketing, leveraging technology that didn’t exist traditionally to reach audiences in new ways. This type of marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. We’ve broken some of these down in more detail below.
- Search Engine Marketing
Search engine marketing, or SEM, includes all activities in the effort of ensuring your business’s products or services are visible on search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a top result for that search query. The two types of SEM include search engine optimization (SEO) for organic search results and pay-per-click (PPC) advertising for sponsored SERPs.
To get started with SEO, you must familiarize yourself with search engine ranking factors and produce content for search engines to index.
To get started with pay-per-click SEM, you must work with the search engine you’re looking to purchase placements with. Google Ads is a popular choice. There are also ads management tools to make creating and managing PPC campaigns a breeze.
- Social Media Marketing
Social media marketing is creating content to promote your brand and products on various social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Remember your audience as you create content. No one logs on to social media looking for something to purchase, so think through what types of content that is useful, informative, entertaining, and/or compelling. Your unique content should be tailored to the specific platform you share it on to help you boost your post’s reach.
In order to make publishing content across platforms easy, there are a number of social media tools out there such as that simplify the process.
- Email Marketing
Email marketing involves sending educational or entertaining content and promotional messages to people who willingly subscribe to your receive messages from you. The primary goal is to deepen your relationship with the customer or prospect by sending marketing messages personalized to them. Pushing that idea further, you can also use email marketing to nurture leads with content that moves them along the buyer’s journey.
- Brand Marketing
Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humour, and inspiration.
The goal here is to be thought-provoking and generate discussion so that your brand is remembered and associated with positive sentiment.
In order to begin brand marketing, you need to deeply understand your buyer persona and what resonates with them. You must also consider your position in the market and what makes you unique from competitors. This can help shape your values and what you stand for, giving you fodder for storytelling campaigns.
- Affiliate Marketing
Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale.
If you already have marketing assets that are performing, such as a website that generates traffic or an engaged network on social media or elsewhere, affiliate marketing is a great way to further leverage those assets. Choose a product or brand that closely aligns with what you sell (but does not compete with you) and promote it to your audience.
- Customer Marketing
In contrast to acquisition marketing where the focus is on acquiring new customers, customer marketing is focusing on retaining your existing customers, delighting them with your product or service and customer service, and turning them into advocates for your brand who can spread the word about your brand. This is a great strategy because the cost of acquisition is much higher than what it takes to retain or upsell existing customers.
Customer marketing relies on constant improvement of the customer experience — or the impression you leave with a customer after you’ve provided service. Simple ways to improve the customer experience — and, as a result, tap into customer marketing — is by eliminating friction in the customer service process, providing ways for them to self-service such as through online knowledge bases, and using customer service software to manage and improve customer communication.
Growing demand creates opportunities for many companies to come up and same is the case with digital marketing companies. Living in a super-fast paced ever changing and constantly growing world, media has become one of the biggest human connecting platform today.
Why is digital marketing important?
Digital marketing has taken over the world with its wide range of benefits. Small to large, every business has been using digital marketing in some or the other way. Digital marketing is the easiest and the fastest tool which helps businesses reach the world from the comfort of their home. It is the most affordable way of marketing to make your business reach the world, build brand image, boost sales and make profits.
Let’s take a look at some the top marketing companies of Atlanta today. Atlanta is the capital of the US state, Georgia. Atlanta is the centre of television production and also nation’s 3rd largest hub for film industry.
Here is the list of top Atlanta Marketing companies –
LYFE Marketing:
“The Best Option for Small to Mid-Sized Businesses”
LYFE Marketing is a social media marketing agency. We provide social media management, social media advertising, PPC management, and search engine optimization services. We use the most relevant social media marketing strategies to help and guide businesses grow and meet goals. Some highlights of our work include:
- Using social media to increase sales by 714% for an online brand
- Helping a small business increase sales by $96,664.98 from SEO
- Using Google AdWords to drive sales and leads
Imagine Media Consulting:
“Build Relationships, Not Profiles”
In this social world we live in, it’s easy to fall behind. The truth is that your digital presence directly reflects and tells about your business. Are you putting your best foot forward, and building strong relationships with your audience to keep them coming back for more? If not, they are the match for you.
When you partner with the experts at Imagine Media, you gain a full-service Social Media Marketing team. They work to ensure that we are building strong relationships online with our target audience by creating custom, engaging content followed up by extremely targeted digital media advertising and complemented by stunning photography/videography. The result? Brand recognition. Increased Traffic. Spikes in web sales. A loyal audience. Schedule a time to chat and let’s get social.
M16 Marketing:
“Build Better Relationships”
The M16 Marketing team is a strategic and tactical group of Atlanta web designers, website strategists, developers, content creators, coders, influencers and digital marketers. The company is well known for consistently delivering unparalleled technical, creative and business acumen.
On average, companies that work with M16 increase their conversions by more than 250%.
M16 is a top web design and SEO company with proven marketing strategies that help our clients build better relationships with their customers.
Adstuck:
“Prioritize Users over all Heads in the Advertising Cycle”
Adstuck is one of the largest media and marketing companies in the country. Its main focus is on digital transformation where the company is constantly working with the help of Artificial Intelligence (AI), Machine Learning and process driven systems to help businesses in their growth and success. The company provides technology and digital marketing services to all kinds of businesses. Our services are present in some of the world’s leading countries.
Technological services of the company involving Augmented Reality solutions and AI development for all sorts of industries. Adstuck has been crafting digital experiences for some of the world’s leading brands like BMW, Deere, and Dominos. Adstuck also provides Augmented Reality Apps and also its services are present in the defence, Medical and maintenance AR.
The Creative Momentum:
“An Amazing Digital Experience”
The Creative Momentum is a full-service creative agency specializing in custom web design, web development, UI/UX, and software development. They have worked with almost every technology language (.NET, PHP, Laravel, Angular 1.0/2.0, etc…), they start with our business goals and then provide the right scalable solution.
Their range of services include full branding, SEO, PPC, Explainer Videos, and Inbound Marketing.
Their clients range from entrepreneurs to Fortune 100 companies in a wide range of industries. Their team has over 15+ years of experience in their areas of expertise. They work utilizing the Agile methodology and defy the stereotypes of the industry. The Creative Momentum has been recognized as a thought leader in the industry with numerous awards.
SEED Factory:
“Brand Builders & Storytellers”
Seed Factory is a creative advertising, branding and PR agency that applies digital strategies to clients’ marketing and branding challenges. Seed Factory works as integrated marketing partners to their clients, helping build brand experiences and awareness through online and traditional channels.
Tinuiti:
“Continual Growth. Constant Ingenuity. Powered by E”
Tinuiti is the new name for Elite SEM and its recently acquired agencies CPC Strategy, Email Aptitude and OrionCKB. Tinuiti is a performance and data-driven digital marketing leader that helps clients Identify, Acquire, and Engage customers across the digital media ecosystem while their post-click solutions Retain and Reactivate consumers as they continue their digital journey.
With expertise in Search, Social, Amazon & Marketplaces, Mobile Apps, Email Marketing and more, every solution is built on best-in-class data and analytics, brought to life by brilliant creative execution, and powered by exceptional strategists. Clients include Bombas, BB&T, Eddie Bauer, Ethan Allen, Etsy, Jet.com, Rite Aid, Seventh Generation, The Honest Company, Tommy Bahama, Terminix, and Vitamin Shoppe.
Propellant Media:
“The Geofencing Marketing Search Agency”
Propellant Media is a modern digital agency centred on providing cutting digital solutions to organizations and enterprises including:
- Geofencing Marketing
- OTT/Connected TV Advertising
- Pay Per Click Management (Google AdWords)
- SEO
- Local Search
- Paid Social (Facebook/IG/LinkedIn)
- Data Analytics & Reporting
Their client focus consists start-ups and emerging businesses, political candidate running for local offices, retail, legal practices, and professional service firms. Propellant Media’s headquarters is in Atlanta, GA with our second office in Charlotte, NC.
Joseph Studios:
“Advanced Organic Marketing | Grow Your Business”
Joseph Studios is a Digital Marketing and PR Agency based in Atlanta Georgia.
They specialize in:
- Digital Strategy
- Social Media
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Influencer Marketing
- Public Relations (Press Relations and Reputation Management)
Their niche is to deliver these services in a way that focuses on connecting your brand to potential customers in as authentic and natural way as possible. They’ve dubbed this type of marketing as Organic Marketing, meaning there is emphasis on relationship building over ad placement.
At the moment their company is growing steadily and their value is high as they haven’t yet raised prices to match their peers operating at the same service level.
URBA Media:
“MAKE MORE.”
Unlike traditional marketing or public relations agencies, they are both the influencers and the marketers. Their methodology is backed not only by the success of our clients but by our own with over 200,000 followers on our branded social media accounts. We bring in agile workflows through our computer science roots to create a disruptive approach.
This has allows us to become a marketing service power house where tailored end-to-end solutions from strategy, implementations, creative, best in class in-house media production, development and campaigns centered around efficiency & pragmatism are offered. Our goal for every account we taken on is to improve brand awareness & appeal, lower conversion costs for acquiring new customers, improve public relations while increasing brand loyalty
