There’s so much to learn in online marketing. It has a lot of moving parts, with each part being complex enough to fill a life of study. Like design or copywriting. Getting traffic, converting traffic. Business models. Plus a dozen other skills.
Fortunately, you don’t have to be a world-class expert to do well online. You can build and grow a business with online marketing even if you’re a relative beginner.
Of course, some people have gone way, way beyond the basics. They’ve become world-class experts in a particular niche. They’ve studied specific parts of marketing, including email marketing, so they know their specialty better than almost anyone else.
Email Marketing Experts
An email marketing expert is an employee in marketing who has a fairly specific role, utilizing email as a media for reaching existing and potential customers. This person works to create emails that are interesting enough for recipients to open and potentially act upon. The email marketing expert also will normally be tasked with growing a company’s list of emails for such outreach. They may also work to focus and categorize email recipients.
One of the primary concerns of an email marketing expert is creating emails that induce recipients into the most basic of email actions: opening the email. Many marketing emails are typically recognized as such by those who receive them and may be deleted or sent to spam folders without being opened. The marketing expert works to come up with creative ways to induce people to open the emails and read them, typically by including attention-grabbing headers that offer discounts or potential deals for the receiver. A good email marketing expert will also include items like digital coupons that allow the marketing manager to track redemption rates and gauge the effectiveness of each email campaign.
An email marketing expert will typically be a person who studied this area while earning a marketing degree at a four-year university. The expert must be fluent with a variety of email issuing and tracking programs. Typically this person must also be an outstanding and creative communicator. Most experts in this field work regular business hours in an office environment.
E-mail Marketing Expert Tasks
- Design email media and templates for public communications and marketing campaigns.
- Leverage statistical analyses and social media interactions to increase sales.
- Create and maintain customer and partner relationships.
Here are a few of those people from the email marketing world. I’ve listed them in no particular order, but have tried to group them into somewhat related skill sets.
io – Virgin Islands, British
When you’re marketing highly engineered products, we’ll speak your language. And your buyers’ language, too. Because our growth hacking agency is powered by first-hand industry knowledge and results-driven marketing expertise.
Erastus Media, LLC – United States
Headquartered in Pennsylvania, Erastus Media, LLC ensures our clients get first class support with any of our services. Our agency specializes in all Marketing/Web Development matters, from the seed of an idea to the final product.
Markitors – United States
Markitors connects small businesses with clients and customers. We are a full service digital marketing agency based in Scottsdale, Arizona that specializes in SEO, Email Marketing, PPC, and Social Media Management.
Marketing – United States
Full service design, user experience, and advertising company, specializing in driving your brand forward. For cutting edge software development and hosting, see Kadima. Services.
jpdm – United States
JPDM provides an all-around solution for your fashion business online. Since 2012, we’ve been in the business of fashion and understand your b2b or b2c business’ needs. Our services include but not limited to wholesale and/or retail website development and design, & email marketing.
truenorthsocial – United States
True North Social is an agency founded on creating a digital presence for companies just like yours. Our services are geared toward a singular focus- creating outstanding websites and using social media to drive traffic, brand awareness, trust, and customer loyalty.
Getner Group – United States
Award winning CRM + email marketing services. 15+ years’ experience.
Mike Cubberly // Storyteller – United States
Chicago-based, 6 year B2B + B2C Digital Marketer making impact with every touch. Every brand has a story to tell – stories that will not only engage, inform, surprise, delight, and impact their audience but will also deliver on measurable business goals. I am the conduit between brand & consumer.
The Quantum Studio, LLC – United States
We are an international full service digital marketing agency based in Boca Raton, Florida that specializes in tailor-made Social Branding, SEO, Email Marketing, PPC, and Social Media management.
Jabrichank – United States
Shop with confidence at jabrichank.com. We deliver items across USA.
Practice Revenue – United States
Practice Revenue specializes in client generation for the healthcare and personal injury law niches.
Credo – United States
Credo matches businesses with the right agencies or consultants for your budget and marketing needs. We vet all marketers to a high level so you don’t have to wonder if they are good at what they do or not. And Credo is free to businesses looking to hire a marketer or agency.
Everstrat Consulting – United States
We take your data and mine it, cleanse it, enrich it, transform it, and translate it into enterprise-grade business intelligence solutions that sellers and marketers use to capture the new growth opportunities identified through our work
LeadBerry – United States
We are a sales Development Company specializing in identifying great B2B prospects and helping our clients grow faster, make contact and drive warm leads.
Albertideation – United States
Albert Kaufman is a social media & email marketing thought leader. He teaches small businesses how to get the most out of their time & effort using the tools of the trade such as Facebook, Twitter and LinkedIn. He has worked with many types of businesses to help their marketing efforts succeed.
Quantum Marketing – United Kingdom
We are a full-service digital marketing agency. We can write a compelling auto-responder campaign for your business, and set it up using MoonMail. The campaign will guide your customer through all phases of the purchase cycle.
Glenn Smith – United Kingdom
I’m an experienced, professional and friendly digital specialist focusing on HTML Email. A meticulous problem solver, I approach all tasks with energy and creativity. I take pride in a job well done and enjoy working with like-minded, passionate individuals.
Search Candy – United Kingdom
We specialise in technical SEO, as well as SEO for WordPress and WooCommerce. Want to take your WordPress site to the next level to compliment your email marketing campaign or create a batch of SEO friendly landing pages? Get in touch to find out how we can help.
PULCRO Digital – United Arab Emirates
Pulcro is a full-service Digital Creative Agency that provides Web Design, Digital Marketing, Social Media Marketing, Branding and Identity services. Our Services: Web Design & Development, Social Media Marketing, Search Engine Optimization, Content Marketing Strategy.
Bayram Dökmeci – Turkey
I’m a travel and tourism professional who has contacts to thousands of Travel Agencies & Hotels around the world. I’m a Marketing Expert and a B2B Connector for Hotels & Resorts, Tour Operators, Travel Agencies and DMC’s. I helping by distributing their rooms, tours and services to a wide network.
Indo Optical – Spain
The George is an International Marketing & Advertising Agency, founded by ex-Google employees, award-winning creative designers, and experienced developers. We provide performance marketing solutions to companies worldwide. We are committed to great user experiences, both online and offline.
Hayas Marketing – Spain
We are a marketing agency in Madrid, which is born of the new paradigm of communication, with a great deal of responsibility and passion for the work we do: Branding, SEO, Social Media and more…
Yslandia – Spain
Yslandia combines strategy, creativity, content, design, technology and media into awesome and effective marketing solutions. Their clients are well-known brands like Warner Bros Entertainment, Nespresso, Brillante, PepsiCo Foods and others
Krono – Spain
Expert in setting up high converting automated funnels and paid campaigns that are scalable. Speciality is in SAAS, service and e-commerce businesses.
Symbiotica – Serbia
Our services include complete digital support for your business, content creation for your website, SEO, complete digital marketing solutions (social media management, AdWords campaigns, remarketing, affiliate marketing), but also offline support, event management and reporting.
Vasi Hirdo – Romania
I’m a professional Email Marketing and Content Specialist with over six years of experience. In the past years I created hundreds of email templates and developed automated email campaigns to achieve maximum return on investment. Feel free to contact me if you’d like to collaborate on a project!
JDR blast media – Philippines
I have been promoting dating sites for 5 years now through email marketing
Sciolli Comunicadores S.A.C – Peru
Experts in Marketing and Design, we help you contact better clients, no matter where they are.
Frontline Media – Malawi
Am an inbound marketing expert dedicated in offering social media training, consulting and full service strategic solutions?
The Creative – Italy
I am a certified marketer, with the mechanical Engineering background, right now I manage small scale Publicity signage business.
Freelancer – Iraq
Daily create post about how to use digital marketing
Komunitas Publisher Adsense – Indonesia
Internet and Businesses Online, Internet Marketing, blogging, SEO, Email Marketing, List Building, Social Networking, Search Engine Marketing.
Novatechrobo – India
I have more than 1+ year experience in marketing and also in amazon web services.
NCryptBit – India
NCryptBit committed to help clients to provide ICO Marketing, block chain marketing services, Email, PR and Branding services. Connect us for full service strategic ICO Marketing solutions.
Global Hunt – India
I am an expert in email campaign and hubspot certified marketer.
mediatales – Sascha Seniuk – Germany
Online Marketing Agency for SMB´s. Specialised in Social Media and Sales Automation
YouZhanDa Network Technology – China
The first marketing campaign, until now, activated long-dormant members. The price is reasonable, the feedback is very timely, the cooperation is very happy!
Green Digital – Canada
Digital Marketing. Social Media. SEO. Online Advertising. Web design.
In Mean – Cambodia
Real Estate marketing, sales, and consultant from Cambodia
Adstuck is a digital marketing practice agency working from all over the world with four locations India, Singapore, Estonia and US. Its mission is to provide instant access to a talented workforce to enterprise. They have 491 clients and worked over 700 projects, with 30 fortunes 500 firms.
Adstuck provide services in:
- Improving marketing results
- Creating social media marketing strategy
- Proper assessments of current trends
- Market research
- Campaign creation
- Growing market share
- Launching new product or enter new market.
It is a strong and leading digital media marketing service provider which can help you with cost cutting, plan execution, perfect reporting, strategy making, data collecting, and response collection from consumers. It handles all the aspects of your business. They don’t focus only on new on emerging brands who wants entail success and distribution in the market but also on brands that have successfully established the customer retail space, and need some assistance in managing their business.
What does Adstuck do?
BUILDING OPT-IN EMAIL LIST
- Working with your team to add opt-in email signs up to contact forms
- Utilizing other social media and paid strategies to continue to grow the list
- Adding new opt-in sign-ups for before each new email blast
DESIGNING CUSTOM AND PROVEN-TEMPLATE EMAIL LAYOUTS
- Analysing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
CREATING CUSTOM EMAIL CONTENT
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions
TRACKING YOUR EMAIL CAMPAIGNS
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
TESTING YOUR EMAIL CAMPAIGNS
- Split-testing subject lines
- Split-testing send times and dates
- Split-testing copy and offers
- And more!
ADVANCED EMAIL MARKETING STRATEGIES
- Marketing automation
- Customer retention email
- Win-back email campaigns