Email marketing is like an adventure to the marketers. It never runs out of offering new strategies and tools to achieve your company goals.
Email marketing is the process where commercial emails are sent to the potential customers by the company. It is a form of marketing and advertising about the products or services they offer and you can also use this platform to communicate about your brand and its values.
You might be wondering, why email marketing is considered better than other marketing tactics like social media marketing or search engine marketing.
Email marketing can offer everything and anything any business would want when done right. Yes, there a many people saying that email marketing is more effective, but all you need to do is DO IT RIGHT for the perfect and desired results.
According to a study done by McKinsey & Company, email marketing was proved to be 40 times more effective than social media marketing. The study also shows that the buying process happens 3 times faster than social media.
Think of people you know who have an email address and social media account, you probably can count people with no email address on your fingers. According to statistics, more than half of the world is already using email and there are expected to be 4.3 billion email users by 2023. This platform can offer you what social media cannot. Email marketing allows you to personalize your messages based on their previous actions.
- Email marketing is cost effective.
- You can reach more mobile customers through email marketing.
- You can automate email marketing process using email marketing automation tool.
- Email marketing gives you an opportunity to personalize the content.
- Emails can be made interactive.
- Measuring and analyzing your email marketing campaign is quick and easy.
What’s the most important part of an email marketing campaign?
Email marketing tools, right plan, targeting right audience
Yes, all the above factors are important but what is that one factor that really grabs customers’ attention? CONTENT
You heard it right. It’s the content along with visuals that attracts your audience.
It iS iMorTaNT sO tHat mIStAkeS LiKe ThIs does not happen.
If that clumsiness and unclean sentence went out as a campaign, it would be a disaster. That’s why there are companies which provide email writing services.
WHAT ARE EMAIL WRITING SERVICES?
Everything from a catchy subject line that makes the subscribers want to open your email and makes them want to read to the killer content you can put in your email that will make it definite to attract your consumers and the final step where they are sure to buy your product. The email needs to engage, entice, and result in favorable response without losing the attention of the reader.
It is not an easy job to write a perfect email that will be personalized, tells a story, convey your actual message and get that sale. That’s why there are agencies that can offer super killer email writing services for your campaign to be successful.
WHAT CAN EMAIL WRITING SERVICE OFFER YOU –
- Very conversational writing style.
- The stress will be on delivering your message convincingly and with confidence while maintaining a professional tone.
- We will create highly compelling subject lines to encourage maximum number of people to open your emails.
- The emails will be to the point – very simple sentences, yet, elegant and erudite.
Here are some companies who provide email writing services –
- SALESFOLK – started by a former economist and writer, Heather R Morgan, is now one of the top email writing service provider. When Morgan launched her email campaigns, she had received more than a 67% response rate. Her words persuaded and impacted people to listen to her. That’s when she decided to start her own business and that’s how SalesFolk was born. SalesFolk writes cold emails to help B2B sales and marketing companies.
How SalesFolk work –
- Learning about your sales processes
- Audiences your business is targeting
- Understanding your buyer Persona
- Research and Market Investigation
- Developing Highly Personalized Email Templates
- Building a scalable sales solution that’s right for your business
- PEARL LEMON – Pearl Lemon, founded in 2014 by Deepak Shukla is one of the best full service SEO agency that also provides email writing services. Under his guidance the team bootstrapped the company from $0-20k per month in less than 6 months. Pearl Lemon is a B2B service company who provide various services like –
- Linkedin Lead Generation
- Cold Email Services
- Cold Calling Services
- Podcast Outreach
- SEO Services
“As a B2B lead generation agency with an in-house team of expert digital copywriters, we will ensure that your emails are engaging, personalized and optimized to be viewed on digital devices”.
How Pearl Lemon works –
- GROWTH GENIUS – Growth Genius is a B2B company that is focused on connecting businesses with their right customers.
How Growth Genius Works –
- In-depth analysis of your company and your customers
- Customized prospecting strategy
- Ideal customer list building
- 1-to-1 message personalization
- Testing and optimization
- Conversations with your ideal customers in your inbox
- SPEECHSILVER – SpeechSilver is a Singapore based copy write agency founded in 2015 by Sean. SpeechSilver went on a trip to Silicon Valley and decided to help startups and technology companies write better to help drive results: sales, revenue, and conversions.
Services offered by SpeechSilver –
- Landing page optimization
- Website copywriting
- Content marketing
- Brand copywriting
- Email marketing
- Copy writing
How SpeechSilver works –
- Focus On Your End Result
- Protect Your Brand
- Have Been Around
ADSTUCK – A full service digital marketing and advertising agency founded in 2012 by Abhishek Shankar has led this company with full grace and passion to be standing as one of the top companies today. Adstuck is the one stop step for your business.
Adstuck not only excels in ecommerce marketing, digital marketing and advertising services but it also excels in working and developing new technologies. Adstuck has built India’s first and the biggest Augmented Reality platform called ‘AREAL’. Their app ‘Alive’ was acquired by Times internet in 2013. Post that Adstuck built a self-serve platform called arealmotion.com to let everyone to build their own Augmented Reality engagements. This has helped lot of businesses in fulfilling their company goals.
Adstuck provides email marketing, social media marketing, facebook marketing, ecommerce, advertising, digital marketing, Artificial Intelligence, Augmented Reality and few other technology related services to all kinds of businesses irrelevant of its size. It has worked with some of the most renowned brands like John Deere, Myntra, flipkart, Ola, ICICI bank, amazon etc.
With a team of more than 100+ designers, 90+ marketers, 200+ developers and 700+ projects it has its wings spread across the world. It has its branches working in India, Singapore, USA, Estonia and many of its people working in remote areas they provide best services and are one of the top companies working with the mix of digital technologies.