Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI.
When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process.
Autoresponders are a way to dip your toes into email automation. They’re typically the simplest form of marketing automation to execute when setting up your campaigns — but, when done well, they can be incredibly powerful for bringing in additional customers and revenue.
Here, we’ll cover what autoresponders are, and which autoresponder software solutions you might consider implementing for your own business.
What is an autoresponder?
An autoresponder is a script that automatically replies to emails sent to a specific email address. It may be used for away messages, email confirmations, or for several other purposes.
Autoresponders can be configured on a mail server or using an email client. When configured on a mail server, the server automatically sends response emails while the autoresponder is active. Server-based autoresponders are often configured using a webmail interface. For example, Gmail provides a “vacation reply” for this purpose. They can also be created by a server administrator for one or more email addresses. Panel, a popular web hosting platform for Linux, allows admins to manage autoresponders by logging into the control panel for a specific account and selecting Email → Autoresponders.
An autoresponder is a service which allows you to automatically send out emails to a group, or to several different groups, of people.
The key things to know are that:
- subscribers sign up to receive emails from you
- once the emails are written, the sending process is automatic
- using email in this way is an astonishingly effective way to communicate
To get started you will have to first sign up to an autoresponder service such as Rocket Responder and then set up a list within the autoresponder software for each group of people with whom you want to communicate.
For some people just one list is all they ever need but other people who use autoresponders may have multiple lists to target different groups.
The Best 9 Autoresponder Software
- Constant Contact
HubSpot offers one of the most powerful autoresponder capabilities on the market. Particularly if you’re using other tools in HubSpot’s Marketing Hub, such as our form builderand popup forms, you can easily set up auto-response emails upon form submission.
At a high level, there are two ways to send an email response to contacts who submit a form on your page:
- Set up a follow-up email in the form options on your HubSpot page
- Send an automated email through a workflow (Marketing Hub Professional and Enterprise only)
For the former option, it’s quite a simple setup. You simply set up a follow-up email to be delivered upon form submission.
However, through HubSpot’s workflows you can get quite robust with your targeting and follow-up email assignment. For instance, you can break things down by contact property data you’ve collected, like company size or which service the subscriber is interested in. This allows you to tailor your follow-up emails to ensure they’re more helpful and personalized for the user.
In addition, you can set a sequence of several autoresponder emails, and can also include behaviourally triggered messages — the options are pretty much endless.
If you’re just using HubSpot’s form builder, you can still easily integrate with another autoresponder solution in this list to get a simple setup working.
GetResponse is a full-suite marketing platform that offers tools including landing pages, webinars, and forms, but their most powerful tool is likely their email automation functionality.
Like others in this list, GetResponse can trigger emails based on multiple criteria, such as behavioural triggers, contact property triggers, and time-based triggers (i.e. autoresponders).
Their autoresponder feature is actually quite flexible. You can build email follow-up sequences with the following features:
- Unlimited messages per day
- Advanced timing control
- Simple cycle management
- Day-of-the-week selection
- Drag-and-drop message management
- Quick message edits
Sometimes I’ve found the usability of GetResponse to feel complicated when trying to do advanced automation, but building time-based autoresponders is incredibly simple to accomplish.
It depends on your list size and requisite features, but GetResponse pricing starts around $10 per month (which includes basic autoresponders, and a list size of 1,000).
Aweber built one of the first well-known autoresponder softwares, and it’s still widely used and loved.
Aweber is a bit more expensive to start out ($19 per month for up to 500 subscribers), but the tool gives you all the critical features you need to implement an impressive autoresponder email system. This includes segmenting, analytics, sign-up forms, templates, and even stock photos.
If you want a straightforward solution for a relatively small email list (anything over 25,000 emails gets quite a bit pricier), Aweber is a good solution.
Klaviyo is well-known and loved in the e-commerce world, and they have some of the coolest email automation features, particularly for behaviourally triggered emails.
With Klaviyo, you can trigger an autoresponder email sequence for basically any event you can measure (as long as you have the contact’s email address). This opens up all kinds of possibilities, such as abandoned cart emails, thank you emails after a purchase, customer satisfaction surveys after a time window after a purchase, and cross-sell emails given a certain item purchased.
It’s important to note, Klaviyo is built for e-commerce, so it’s relatively stock built for things such as abandoned cart emails. If you’re in e-commerce this is a plus, but in other industries, the feature set can be a bit complicated for what you want to accomplish.
Of course, if you just want to build a simple four-email sequence after an email list sign up, it’s easy enough to do.
Klaviyo offers a free tier (up to 250 email addresses). Once you hit that threshold, it starts at $25 per month and goes up quickly from there (for instance, it’s around $1000/month for 78,000 contacts).
Mailchimp is one of the world’s most popular email marketing tools, and they have a great (albeit simple) autoresponder functionality.
I like two things about Mailchimp:
- It’s simple to use.
- It’s free to start.
For those two reasons, the barrier to entry is incredibly low. So, for businesses with fewer than one thousand email addresses, it’s a good solution.
However, I’ve found that, as you scale and your automation becomes more complicated, Mailchimp becomes a bit too difficult to manage. It’s hard to know which email is going to whom, and when.
Again, you can begin for free, but after that the cost starts at $20 per month.
ConvertKit is an email marketing platform built for creators (i.e. bloggers, podcasters, designers, etc.). It’s incredibly useful for marketers who focus on inbound marketing.
ConvertKit platform’s is simple and easy to use, although it does include other features to help build your inbound marketing program — including forms, analytics, and their newer automation feature set.
Pricing starts at $29 per month and that tier goes up to 1,000 email subscribers.
Autopilot is an email marketing, messaging, and automation platform that has billed itself as the easiest marketing automation platform to use. They have a visual editor that is quite clear and easy to understand (even without being a master automation nerd).
Of course, their platform allows for quite sophisticated messaging and targeting, although you can surely create a simple autoresponder based on a time-sequence as well.
Pricing starts at one dollar per month for up to 500 contacts, and then begins at $25 per month for more than 500 contacts. They include a 30-day free trial, as well.
8. Constant Contact
Constant Contact is a simple, easy to use, and popular email marketing tool. It includes basic features, such as templates, list building tools, a drag-and-drop editor, and autoresponder sequences.
It’s been a few years since I’ve used Constant Contact, but it’s the platform on which I initially learned email marketing. I enjoyed it somewhat, but found it to be frustrating when trying to edit templates, and also for any advanced email targeting. Although it may have changed, I think Constant Contact is best for relatively simple cases.
Their most basic package starts at $20 per month, which goes up to 500 contacts.
Omnisend is a popular tool in the e-commerce industry, with thousands of 5-star reviews across the Shopify App store, G2Crowd, and Capterra. They have advanced autoresponder features, allowing you to create interesting marketing automation workflows that include several channels: email, SMS, web push notifications, Facebook Messenger, WhatsApp, Viber, and more.
This allows you not only to set up an autoresponders via email, but via any channel your customer has consented to using with your brand.
Omnisend, like Klaviyo, is geared towards e-commerce. However, if you’re not in the e-commerce industry, many of their e-commerce-friendly features might be lost on you. Regardless, Omnisend is a powerful autoresponder platform that’s definitely worth checking out.
They offer a free plan that has basic email functions and is limited to 15,000 emails per month. Their Standard plan starts at $16 per month and includes automation features.
This article was brought to by Adstuck which itself is an email marketing service provider.
Adstuck: Adstuck is a digital marketing practice agency working from all over the world with four locations India, Singapore, Estonia and US. Its mission is to provide instant access to a talented workforce to enterprise. They have 491 clients and worked over 700 projects, with 30 fortunes 500 firms.
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It is a strong and leading digital media marketing service provider which can help you with cost cutting, plan execution, perfect reporting, strategy making, data collecting, and response collection from consumers. It handles all the aspects of your business. They don’t focus only on new on emerging brands who wants entail success and distribution in the market but also on brands that have successfully established the customer retail space, and need some assistance in managing their business.