We have talked about this at great length, and we are going to reiterate a couple of learnings from before as we dig into the basics of marketing, having discussed its subsets.You’ve got a business, you’ve got a ravishing idea to get your idea rolling, and are ready to carve your niche in the market, but you still have one issue that you need to iron out before you are ready to soar. What is your target audience and how are you going to reach out to them? Who are you gonna call? Marketing Agencies.
Marketing Agencies take care of the marketing for your company, by determining the optimum ways to reach out to your select audience because at the end of the day it is all about boosting your company’s sales. They specialize in leveraging different marketing tactics in order to rope the people in. Let’s dig into a couple of strategies that are pivotal in establishing a loyal customer base.
- Google Adwords
This tool is clinical in driving customer traffic towards your business solutions as Google is the most widely trusted source for the solution to the people’s day to day problems.
Running a Google Adwords campaign to capitalise on this, targeting the prospective customers would be highly profitable
SEO is primarily concerned with taking your content to the top of the search solutions to maximize traffic, but it isn’t simply limited to that. SEO is instrumental in establishing the supremacy of your content over the content of your competitors because the higher your page ranks on the search results, can be translated into the amount of trust and popularity the content is garnering.
- Facebook Advertising
Facebook Advertising is a great platform to give your business that healthy ROI you seek, so make sure you utilise this platform to turn it into one of your strongest asset-building tools, as it allows you to target the audience based off a variety of parameters allowing you a wide range of insight to drive your marketing pipeline in the right direction.
- Mobile Marketing
In the modern times, mobile marketing takes the top spot among all the categories, as a vast majority of users reported consulting mobile ads before making an informed decision related to a purchase. Most customers reported to be following their favorite brand , or the brand they picked out for their next purchase affirming their status as a prospective customer, through Youtube ads, in-app advertising , and campaigns to strengthen mobile app installs and boost growth
- Content Marketing
Content Marketing in hindsight might seem trivial to other glowing categories on this list, but as it so happens it is highly undervalued. Content marketing takes precedence over vanity marketing in order to establish a long-lasting relationship with your customers as it allows them to build trust and reliability with your product through the content you serve to educate and inform them. Content Marketing goes beyond just placing some flashy blogs without a purpose.Content Marketing includes blogging,depiction of relevant statistical evidence and infographics to support the cause, SEO writing, content analysis, and social media promotion among others.
- Email Marketing
A major chunk of ROI for companies continues to be churned out by email marketing, one of the oldest strategies in the book. To give you an idea of how profitable Email Marketing continues to be, for every $1 spent on email marketing it generates $38 in revenue for the concerned company which tells you this is a strategy that cannot be discarded even as new social media tactics pop-up every day . Agencies might offer services like list building,ensuring that your list remains active, segmentation, or autoresponder sequence optimization.
Apart from these, you also need to be able to draw customers to your site. Is your UX/UI up to the mark? What is the reaction of a new visitor as they visit your page? These are considerations that have to be taken into account to allow for a smooth integration of a suitable marketing strategy as provided by the marketing agencies of your choice. The basic requirement here is the ability to convert the visitors into possible clientele, so the offerings of a marketing agency should include conversion metric analysis, conversion path analysis among other features.
But let’s talk a bit about digital marketing . Again as a quick revision of all the stuff we have talked about concerning digital media , let’s begin.
What would a digital marketing campaign look like? It would begin with jotting down the points in accordance to the SWOT model, set goals for digital marketing strategy followed by defining the strategy and laying out the plan in front of your team and finally utilising KPI tools to analyze the performance to give you an idea about how can things be moulded for the better. That would be the basic rundown or summary of the process we are about to sink our teeth in.
By this point you already have a good idea about the nuances of different types of digital media marketing mediums, platforms etc and are also well aware about the potent capabilities of each platform. Let us formally propose what a digital marketing plan would look like in real life.
Digital Marketing Plan
A detailed document that entails the planning for all your digital marketing campaigns or actions. A digital marketing plan provides information on:
- Business Goals
- Strategies in place
- Channels to capitalise
- Action/Development Plans
- Investment/Budget of the project
- Roadmap(detailed timeline regarding actions)
A plan is required to take clear, coherent decisions to reach your target customer and provide value in each stage translating it into higher conversion rates and effective brand recognition while staying ahead of the game. Circling back to the plan, let’s get into the nitty-gritty of the process.
- Where Do We Stand?
Step 1 is to see your organizational standing. Do a SWOT analysis of your firm to weed out the weaknesses, and threats and take a note of your strengths and the opportunities coming your way. Take some time to understand your competitors, your ecosystem, the needs and demands of your target audience in order to tailor your business strategy with the answers to these questions at the centre. A very pivotal step as it lays the basis for all the other steps to follow so make sure you have identified all the hotspots through thorough analysis (external and internal) of your firm.
SWOT Analysis involves asking questions like:
- What obstacles do you face?
- What makes my competitors stand out?
- What kind of threat does my company face?
- What good opportunities does the company have?
- What are the technological developments that are helping us get the required boost?
- What are we doing wrong?
- What are the factors negatively influencing sales and project planning?
- What are the main advantages of the company?
- What are our major achievements?
- And , what are we doing right?
- Jot Down Goals
Establish goals after you’ve gone through your firm’s SWOT analysis. It is necessary to have a crystal-clear vision as to what should the firm be ideally targeting so as to yield tangible results. Everything that is planned has to drive you to your goals.
Try out SMART goal setting. SMART stands for Specific, Measurable,Attainable,Relevant,Timely encapsulating all the parameters essential for setting realistic goals.
Try making your goal more specific down to numbers to give your team a relevant number to achieve, and not just another abstract concept.
- What’s the Plan, Boss?
What steps are you going to take, in order to achieve the goal you just set? You need coherent, comprehensible steps comprising your plan, with each step dealing with subsets of your goal, that are realistic and attainable. But that wouldn’t do anything by itself, you need to add your midas touch to it. What sets you apart? Why should the customers pick your product or services over others? How do you go about attracting customers? Decide your USP to nail this. Keep the following stuff in mind:
Identify the salient aspects of your target audience, their needs,aspirations,tastes,expectations etc to get a complete understanding of the person you are dealing with.
Be clear about what it is you are going to offer to the public and what would that entail. How does your product stand out? How is it better than the others? These are the primary questions that you need answers to. How would you appeal to your target audience? How do you make them believe in your X-Factor?
- Quality of Content
In order to gain quality customers, you need to dish out quality content for your target audience to follow and attract them to your brand. We are now in the realm of content marketing. Your audience is going to judge you for the quality of your content, so make sure you are delivering something that would help you reach out to your prospective clientele specifically targeted to them. Determine the likes of your audience, how often are you going to publish and your tonal modalities.
- Tricks Up Your Sleeve
Utilisation of the resources available to monetise your campaign is important. Email marketing campaigns, social media ,CRM, SEO strategies are some of the tactics available to create workflows allowing you to create hundreds of campaigns clicks away. You’ve got technology on your side, make sure you make the most of it.
- Review The Play
In the end, similar to how the coach sits down with his players to review the gameplay, you also need to analyze your performance. Analytics is critical to optimising the workflow and expunge any bottlenecks in the process. Measuring the effectiveness of the strategies and activities implemented help you correct what doesn’t work in the plan and to replace that with something more efficient. Finding room for improvement is necessary to stay abreast at all times, with an effective real-time data visualization system.
Keep these steps in mind when creating your digital marketing plan and don’t leave anything to chance; it could cost you . So better safe, than sorry. Especially when it comes to boosting your company’s performance and sales and getting those coveted conversion rates.
Likewise, know that technology is your greatest ally in your pursuit to create personalized successful marketing campaigns and expand your target audience for your company’s growth(hopefully monumental).
So here we have given a roundabout of what marketing is, what marketing does for you, how is it helpful, why is it imperative to have a marketing plan in order to boost your business. We saw the different types of strategies employed by companies to strengthen their marketing campaign before revising everything we’ve seen about digital marketing and how to come up with an effective plan to leave a mark in your niche.
Let’s conclude this with Adstuck’s services in Digital Media.
Coming in hot on the heels of a successful consulting company renowned for their expertise in the field of AR, Adstuck is all set to introduce advertising solutions providing you facilities like content marketing,email marketing,social media marketing. Buckle up,Adstuck is here to take care of your digital marketing campaign. Prepare to be mind blown by a diligent, hardworking team to deliver your idea and render into an elegant and effective solution to suit the needs of the next customer, having had experience with dealing with a great many Fortune 500 companies.
Adstuck has the necessary arsenal to establish a quick footing in an essential business with its data analytics driven approach with a relentless team of trained professionals ranging from engineers,web designers , to graphic designers to execute your strategy striving to work towards building lifelong customer relations by not relying on cookie-cutting solutions or stringent practices, but focusing on results to drive your workflow pipeline.
Be ready to have all your troubles be blown into thin air by the capable team at Adstuck.
Adstuck is ready to give you data-backed , analysis driven proven results that are a testimony to the resounding success of all the clients Adstuck has worked with .Adstuck provides you with a vast array of services to supplement your marketing campaign ensuring excellence is the key to achieve legitimate,tangible results.
At the end of the day, customer service is very essential to ensure a company is legitimately turning around the businesses of its clients, allowing for positive reinforcement and growth of the business, whilst forging strong ever lasting bonds with your target audience. Adstuck helps you leave a mark on your customers, willing to come back every time they are faced with a problem having placed their trust on your company.
Begin your journey as we speak to take your business to the next level, allowing room for more challenging undertakings and daunting assignments. Want to engage your clients? Finding it difficult to multitask round the clock and need to scale your productivity up? Adstuck got your back when it comes to giving the content that your clients need, nay deserve.