After reading this article you would be aware of:
- What is Email Marketing?
- What is Email Campaigns?
- Why Email Campaigns is necessary?
- How you can manage an Email Campaign?
- Some of the Great example of Email Marketing
- A Email Marketing expert: Adstuck
Email marketing is a direct form of marketing. It is the practice of using email to promote your business. It is effectively use to establish relationship with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer’s loyalty. It is considered to be efficient for wallet as well as environment. 85% of US retailers consider email marketing one of the most effective customer acquisition tactics. It is an effective way to keep your customers informed about new sales or promotion you are running.
An Email Campaign is a process in which an email is sent from a business to one or more costumers or prospects. It is a sequence of marketing efforts that contacts multiple recipients at once. An Email Campaign is called to be successful when it will get the recipients to take action, engage with your business, and help you to get more leads and sales. One of the biggest reasons of its success is because 90% of adults and 74% of teenagers still use email regularly. It is the perfect tool for building customer relationships to help you generate leads and sales. Email Campaign has the potential to deliver an off-the-chart return on investment. It consists of many interlocked activities that is an email list through lead generation tactics to designing lead generation tactics to designing & coding an email. It is used to reach out the costumers at the best time and provide valuable content and relevant offers.
Some of the basic reasons because of which you should do Email campaigns are:
- Cost effective
- Increase Website traffic
- Maintaining ongoing relationship with current patients
- Positions you as an expert
- Good opportunity to encourage referrals
- Keep Subscribers up to date on new services & promotions:
- It’s personalized
- It’s measurable
- It builds a two way communication
Email Campaign is helpful because:
- Builds Brand awareness
- Increases open-rates and reach more people
- Generates website traffic by improving click-through rates
- Give brand evangelists and building customer loyalty
- Increase conversions and drive business growth
Some of the basic steps of Email Campaign are:
- Set your Goal
- Planning it right
- Building a target Email list
- Segmenting the email list
- Preparing the email copy
- Designing and coding the email
- Testing the email
- Deploying the email and analyzing metrics
- Optimizing the campaigns and email list
Some examples of great Email Campaigns are:
Uber keep its email campaign simple, yet very effective. They always keep newsletters content very straight to pint as it makes subscribers get easily what they are trying to say. They keep texts very simple and short with clear CTA. It always sends different promotions and provides an amazing map of your rides, with a detailed map of your journey.
Starbucks always give people a good reason to engage with their emails. They use welcome emails to attract their coustomers. They keep those emails very simple, yet effective. They prove that you don’t have to be complicated to be effective. They use visually appealing and clearly communicative content when the recipient can expect.
If you don’t have welcome emails set up for new subscribers, create one. Go get connect with agency like Adstuck who is expert in this field.
It also uses the example of plain and simple text. By using a stylish yet understated header, an interesting font that fits their tech-centric aesthetic, and a little bit of colour (borrowing the pink shade from their visual identity system), the Verge makes their daily email update look awesome. They always work with their design team to create something simple. They uses colour of the text which is same as the colour of their brand. They always keep edition of their newsletter opens with a light and conversational intro.
Most of the marketers follow lots of email newsletters but Mozilla always builds a special place with their design. It is extremely recognizable by its most popular and familiar IRL Podcast.: So, they smartly include explainer boilerplate copy at the end of their email promoting each episode, reminding you what this specific thing from Mozilla is all about. If you send emails to promote a recurring content series like a podcast, YouTube show, or something else, include something at the end reminding them about their purpose of publishing. This will help build awareness around your series or show and help people separate those emails from your other newsletters, offers, and general email content.
Fun and interactive email always engage people, so making email in that way always helps. That’s exactly what Microsoft does with its reward quiz emails. It makes it interactive. Each email features quizzes around a different theme, giving respondent to earn a Microsoft rewards point which they can redeem for prizes, coupons, offers, and more. They gives many and interesting ways to earn points. Many email service providers integrate with quiz platforms that make creating newsletters like this easy.
Each company have different kinds of customers who is interested in similar yet different products. One option is to include two CTAs side-by-side and let them choose which offer is most interesting. In this example from Adobe, there are two different versions of Photoshop with identical pricing, but with different feature sets aimed at different needs. Hey try to offer two similar yet different products in one email to the same audience. This helps to identify which is more popular, or just increase conversions by giving recipients a choice in which product to go with rather than deciding the offer they got didn’t fit their needs.
Buzzfeed is popularly known for a lot of things like Cats, memes, funny things, technology, politics, and entertainment which makes it difficult it difficult for them to detect specifically which topic readers is interested in. They act smartly and create lots of different newsletters which readers can subscribe to depending on their choice. Email segmentation is easy if the foundation is set aright. As you can see, the pattern of email is clearly chosen by the readers, specifying which topics/articles they would like to receive. Their market segmentation leads to get to perfect target audience which eventually leads to constant traffic, engagement, and sales. They use a well crafted subject lines and a simple preview text, short and straight to the point.
PayPal is the world’s most popular payment processor, used by millions of small, midsize and multinational companies. PayPal uses email marketing to build quality engagement with users. Paypel gives a lots of benefits which make it best payment processor. According to some research 70% of users prefer getting contant via email rather than social media sources. PayPal documents customer’s journey before, during, and after processing payment and then collects their data, documents them, and begins to build relationship via email. Paypal’s email marketing campaign connects food and friends, which customers can relate with instantly.
These are few examples of best Email Marketing. Email marketing allows you to reach your customers, on any device, and inform them continuously. When you communicate through email, you build a link to strengthen the relationship between you and your clients. For this Marketing Adstuck Agency can help to build a great email campaign.
Most of the people use email marketing and email campaign management interchangeably. Email campaign management is a part of email marketing. Effective email marketing is only possible if you have a great Email Marketing Specialist like Adstuck.
As you are searching for Email Marketing company Adstuck is a great Email marketing service provider in the Market:
Adstuck Consulting Private Limited is a Private incorporated on 23 January 2012. It is classified as Non govt Company and is registered at Registrar of Companies, Delhi. Directors of Adstuck Consulting Private Limited are Nitesh Kumar Kothari, Anumeha Sharma, Kundan Kumar, Abhishek Shankar, Peng Guowei, Probin Anand.
Adstuck is an Email Marketing agency working from all over the world with four locations India, Singapore, Estonia and US. Its mission is to provide instant access to a talented workforce to enterprise. They have 491 clients and worked over 700 projects, with 30 fortunes 500 firms.
Their marketing automating tools lets you trigger marketing emails based on a number of different actions your contacts take. It is very popular emailing platform among small business as well as established business. It is considered to be the top choice for companies. They are specialized in sending mass marketing emails and both are equipped with more complex tools.
It is a strong and leading digital Email marketing service provider which can help you with cost cutting, plan execution, perfect reporting, strategy making, data collecting, and response collection from consumers. It handles all the aspects of your business. They don’t focus only on new on emerging brands who wants entail success and distribution in the market but also on brands that have successfully established the customer retail space, and need some assistance in managing their business.
They accelerate sales and marketing by working on complete digital marketing, making setup by marketing automation, and focus on sales by digital marketing, doing branding, ecommerce, and programmatic, social, search and affiliate. Adstuck will successfully use all your capabilities in such a form that it will turn into your future shields. It will help you to achieve Digital Marketing, strategy, Media buying, Ad optimization, Search engine optimization and marketing management. It builds brand awareness, as well as increase revenue generating from social media platforms like Facebook, Instagram, Linkedin, and more. This company provide marketing management services like result-driving strategy planning which is important for every brand, content creation, content publishing, and monitor results, manage and implement campaigns and community management, and many more. Adstuck is specialized marketing management agency which gives you access to one or more of the services at the same time. Whether you want to launch new product or want to boost up the sale of existing product Adstuck will help you to archive your entire goal in least time possible. It is all service provider agency which is like a one-stop-shop for everything you will require.
Adstuck have expertise working in every field who works closely with you to fulfil your goals and requirements.
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