A mobile app is a software application developed specifically for use on small, wireless computing devices, such as mobile and tablets. They are designed with the consideration for the demand and constraints of the devices and also to take advantage of any specialised capabilities they have. An install takes place when a user has downloaded an app and successfully opens it for the first time. Installs are important to mobile marketing for a number of reasons. Keep count of install numbers accurately can help marketers avoid mobile advertising fraud.
Mobile app install is when company’s count the numbers of people who have downloads or installed their app and attribute those downloads back to the marketing efforts that drove them, such as digital ads. Knowing the total number of app installs helps team measure success. More install means they’re acquiring more users but just because thousands of users installed doesn’t means the app is successful. Most apps get’s deleted within a week of their last use. However, mobile app install tracking is an indispensable indicator of growth. Install tracking allows you to collect and send data from your mobile apps to your Analytics account and have it appear in your mobile app sources reports. It is a process of tracking where users learn of your app and connecting them to key actions in their journey becoming customers. It is important because it makes measuring advertising and marketing effectiveness possible.
Problems with marketing mobile app are:
- Can’t track installs form all your marketing channels
- Unable to attribute credit to sources accurately
- Inaccurate CPI metrics and ad optimization
- Ad network require separate STD integrations
- Duplicate installs form ad networks
- Difficult to determine a RPU and LTV
Benefits of Mobile App Tracking are:
- Track, Analyse and optimise mobile app installs
- Discover the sources of Mobile app install
- Accurately credit sources on last-click attribution
- Manage publishers and ad network directly
- Report user engagement and LTV beyond the install
- Analyse data in real time through analytical interface
- Intelligently scale your advertising campaigns
Mobile app install tracking tool is a service for monitoring all the information related to mobile app, like the number and the source of users, the purchases they make inside your app, the reasons of cash and much more. Watching all the insights of your app will help you improve it’s performance, and in the same time it will increase the quality of your brand. The reasons you should use mobile app tracking tool are that Apple’s number of download data is inaccurate and you need to track efficiency of your marketing efforts.
How do we track Mobile App Install?
- A unique device fingerprint is created when a user clicks on an ad using a MobileApp Tracking link.
- The user navigates to the app store and installs your app
- SDK regenerates the fingerprint and sent it to tracking servers
- The tracking servers correlate the fingerprint back to the publisher that publisher that display the as to the user.
Steps of Mobile App install tracking are:
Step 1: Enable app install tracking in your account: Install tracking is automatically enabled in analytics for android apps.
Step 2: Android developer’s needs to change a few lines in their manifest file.
Step 3: Update your Analytics SDK: Custom Campaigns are an Analytics feature that adds parameters to the URL of your marketplace page where users download your app. It’s these parameters that tell Analytics what marketplaces your traffic comes from.
Step 4: Create and manage ad campaigns: After you’ve completed the steps to set up mobile app install tracking using Analytics, you can start to think about your advertising strategy and content.
Step 5: Analyze your data using the Mobile App Sources report: If you complete the steps outlined above, your data will appear in the Mobile App Sources report. Use this report to find out what brings users to your download page in each marketplace
It is nearly impossible for companies to perform this activity in-house so they hire a marketing firm which can professionally do this services for them. For this you’ll need a digital marketing agency with expertise in all technology.
Adtuck is a all service provider agencies which are like a one-stop-shop for everything you will require. Adstuck have expertise working in every field who works closely with you to fulfil your goals and requirements. Adstuck is specialized in technology which gives you access to one or more of the services at the same time. Adstuck will take your marketing, brand awareness, ROI, and overall profitability to new levels. They will search for the real value, create the road for future transformation and lead you to the milestones. Turn all your capabilities in your future shields, now.
Adstuck Consulting Private Limited is a Private incorporated on 23 January 2012. It is classified as Non-govt Company and is registered at Registrar of Companies, Delhi. Directors of Adstuck Consulting Private Limited are Nitesh Kumar Kothari, Anumeha Sharma, Kundan Kumar, Abhishek Shankar, Peng Guowei, ProbinAnand. Adstuck is a digital marketing practice agency working from all over the world with four locations:
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