A mobile app is a software application developed specifically for use on small, wireless computing devices, such as mobile and tablets. They are designed with the consideration for the demand and constraints of the devices and also to take advantage of any specialised capabilities they have. An install takes place when a user has downloaded an app and successfully opens it for the first time. Installs are important to mobile marketing for a number of reasons. Keep count of install numbers accurately can help marketers avoid mobile advertising fraud. 

Mobile app install is when company’s count the numbers of people who have downloads or installed their app and attribute those downloads back to the marketing efforts that drove them, such as digital ads. Knowing the total number of app installs helps team measure success. More install means they’re acquiring more users but just because thousands of users installed doesn’t means the app is successful. Most apps get’s deleted within a week of their last use. However, mobile app install tracking is an indispensable indicator of growth. Install tracking allows you to collect and send data from your mobile apps to your Analytics account and have it appear in your mobile app sources reports. It is a process of tracking where users learn of your app and connecting them to key actions in their journey becoming customers. It is important because it makes measuring advertising and marketing effectiveness possible. 

Problems with marketing mobile app are:

  • Can’t track installs form all your marketing channels
  • Unable to attribute credit to sources accurately
  • Inaccurate CPI metrics and ad optimization
  • Ad network require separate STD integrations
  • Duplicate installs form ad networks
  • Difficult to determine a RPU and LTV

Benefits of Mobile App Tracking are:

  • Track, Analyse and optimise mobile app installs
  • Discover the sources of Mobile app install
  • Accurately credit sources on last-click attribution
  • Manage publishers and ad network directly
  • Report user engagement and LTV beyond the install
  • Analyse data in real time through analytical interface
  • Intelligently scale your advertising campaigns

Mobile app install tracking tool is a service for monitoring all the information related to mobile app, like the number and the source of users, the purchases they make inside your app, the reasons of cash and much more. Watching all the insights of your app will help you improve it’s performance, and in the same time it will increase the quality of your brand. The reasons you should use mobile app tracking tool are that Apple’s number of download data is inaccurate and you need to track efficiency of your marketing efforts. 

How do we track Mobile App Install?

  1. A unique device fingerprint is created when a user clicks on an ad using a MobileApp Tracking link.
  2. The user navigates to the app store and installs your app
  3. SDK regenerates the fingerprint and sent it to tracking servers
  4. The tracking servers correlate the fingerprint back to the publisher that publisher that display the as to the user.

Steps of Mobile App install tracking are:

Step 1: Enable app install tracking in your account: Install tracking is automatically enabled in analytics for android apps.

Step 2: Android developer’s needs to change a few lines in their manifest file.

Step 3: Update your Analytics SDK: Custom Campaigns are an Analytics feature that adds parameters to the URL of your marketplace page where users download your app. It’s these parameters that tell Analytics what marketplaces your traffic comes from.

Step 4: Create and manage ad campaigns: After you’ve completed the steps to set up mobile app install tracking using Analytics, you can start to think about your advertising strategy and content.

Step 5: Analyze your data using the Mobile App Sources report: If you complete the steps outlined above, your data will appear in the Mobile App Sources report. Use this report to find out what brings users to your download page in each marketplace

It is nearly impossible for companies to perform this activity in-house so they hire a marketing firm which can professionally do this services for them. For this you’ll need a digital marketing agency with expertise in all technology. 

Adtuck is a all service provider agencies which are like a one-stop-shop for everything you will require. Adstuck have expertise working in every field who works closely with you to fulfil your goals and requirements. Adstuck is specialized in technology which gives you access to one or more of the services at the same time. Adstuck will take your marketing, brand awareness, ROI, and overall profitability to new levels. They will search for the real value, create the road for future transformation and lead you to the milestones. Turn all your capabilities in your future shields, now.

Adstuck Consulting Private Limited is a Private incorporated on 23 January 2012. It is classified as Non-govt Company and is registered at Registrar of Companies, Delhi. Directors of Adstuck Consulting Private Limited are Nitesh Kumar Kothari, Anumeha Sharma, Kundan Kumar, Abhishek Shankar, Peng Guowei, ProbinAnand. Adstuck is a digital marketing practice agency working from all over the world with four locations:

  •  India 
  • Singapore
  • Estonia
  • US. 

Their mission is to provide instant access to a talented workforce to enterprise. Adstuck is expertise in:

  • Digital marketing strategy
  • Media buying
  • Ad optimization
  • Search engine optimization
  • Social Media Management 

They have 491 clients and worked over 700 projects, with 30 fortunes 500 firms. Adstuck has developed award winning platform as a JV with TOI (Bannet & Coleman group) called ‘Alive’. Consultancy includes providing the best solution in the form of custom software based on order from specific users. Also, included are writing of software of any kind following directives of the users; software maintenance, and web-page design. They provide honest and rigorous service to their client and follow emerging models of marketing. Their high-end services for growing business are: Marketing strategy, Paid Ads & Media, content & SEO, Social media, and Conversion Optimization.

Adstuck build the client organisation in the form they always wanted. They   transform processes, people functions, IT and support to next level of performance with delivery in terms of time and cash which traditional outsourcing. Some of their client can see the tangible transformation within 30 days. They provide services in improving marketing results of the company, growing their market share value in the business, helps in launching new product and help to enter new market with successful results. By using Full service Accelerated Digital Marketing mode they help to reach company to desired outcome twice as fast.

 Adstuck helps you to achieve your goal of:

  • Strategy creation: by making digital strategy, data analcites, Internet of things, block chain, and Robotics and automation.
  • Internalize Digital: with the help of the culture of digital, digital organization and end-to-end transformation.
  • Modernize Base technology: with the help of Security: Enterprise and cyber, Applications: Enterprise, web, Mobile, Cloud infrastructure, cloud and infrastructure, Tech outsourcing, Enterprise Architecture Management, Crowd Work.
  • Transform Digital experience of Brand: with the help of End-to-end digital branding and user experience funnel.
  • Accelerate sales and marketing: with the help of e-commerce, branding focused digital marketing, etc.
  • Turbo charger operations of your enterprise: with the help of corporate functions, Lean IT, Service operations etc.

Adstuck worked excellent for their every client with the positive feedback and successful story. They helped Dettol when they were not getting enough people to engage their ads even after investing a lot, DHFL when their cost of acquisition was coming very high, Maruti Suzuki with very slow growth, Braunability when they were not getting enough marketing qualified lead and many others.

Adstuck has worked with Myntra, Amazon, Flipkart, Dittol, OLA and many other popular barnds

As a team of expertise people, they will create the most creative, attractive and effective way for you to connect with your potential consumers which will increase sales and create awareness. 

For more enquiries please visit our website www.adstuck.com 

“Adstuck have expertise working in every field who works closely with you to fulfil your goals and requirements.”

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