Introduction to Mobile App Survey Development

Mobile App Survey gives you a platform to take your product to a higher level . This allows you to get feedback from your consumers and make the necessary tweaks to polish your product further. Delving into mobile app surveys for your product allows you to build on a foundation of meaningful user insights .

Mobile App Survey Benefits

What is the benefit when it comes to running a mobile app survey? At an early stage a series of well-targeted basic survey questions can be extremely beneficial for your time and resources when it comes to app development.

It is imperative to understand which features aren’t a great hit which allows scope for improvement. It also provides you with the information as to which features don’t function properly and must be replaced effectively for the sake of the product. 

So what should be the questions to ask about an app? In order to design a mobile app survey , the questions need to be formulated with care and can be classified in the following three categories:

  • Early Development Technical Questions
    • How does the app function after the update?
    • Do You like the app design?
  • Early Development Feature Scouting 
    • Describe a situation that proves the app’s utility.
    • Does your app help achieve your goals?
    • What goals are you helping your customers achieve?
    • Any extra functionalities to be added?
    • How would you rate the new feature?
  • Prioritizing Features Questions
    • How often are the specific features used?
    • Which features of the mobile app are the least used?
    • Should a particular feature be given more priority?
  • Ensure High App-Store Ratings
    • Would you recommend this app to others?
    • Would you like to give a product a review?
    • Reason for the score
    • How can we improve?

This sums up an example of a good questionnaire to leverage your target audience’s feedback.

Mobile App Survey Functionality Enhancement

A good mobile SDK will provide you with a range of tools that you can use as an additional functionality for your mobile application.

A survey tool is, in essence, a channel of communication and you can utilise it for more than just statistics. Here are some examples:

Contact forms

If your tool has a contact form survey, this means you received a free extension for lead hunting. You can also leverage contact forms to scout for beta testers or those loyal users who are willing to be of more assistance to you and your product.

What about  contact forms for sales or invoice billing? You could save some time and space in your app in this manner.


It could be a star rating, smiley scale or an X out of 10 surveys, but you don’t have to limit yourself to NPS, Customer satisfaction or service ratings. You can put ratings to use as a function of your application’s job.

If your app is a social hub then the users can use these rating systems in relation to each other, with the processes between them, submissions, actions or services. This section is only limited by your ingenuity.

Open-ended questions

Open-ended questions can be used in countless ways limited only by your creativity. Maybe you are collecting fan letters from users?

Do so in an open-ended survey disguised as a message.The sample questionnaire format should be kept in mind while devising these questions. Are you worried your help section might be missing something?

Place an open-ended survey at the end asking if the user needs any other assistance and if they found what they were looking for.

Maybe you didn’t create a commenting system at the time of launch. Just use open-ended surveys while you work on that.

Mobile App Survey Guide : Conclusion

As a product manager, establish what role your app has and what goals it aims to achieve. 

Then compare how it is used currently and how well it achieves those goals. Surveys should be used to bridge the gap between the two.

Whatever your analytical and benchmarking tools cannot provide, surveys can help you out both qualitatively and quantitatively

So we have seen how mobile surveys are a great way to leverage audience feedback. 


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