Over 9 billion people use email applications, 91% of consumers check their email on daily basis, 86% of consumers would like to receive promotional emails from companies they do business with, 1/3 of consumers have purchased products and services from emails and for every $1 spend in email marketing will leads to average return of $44.
Email marketing is a direct form of marketing. It is the practice of using email to promote your business. It is effectively use to establish relationship with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer’s loyalty. It is an effective way to keep your customers informed about new sales or promotion you are running. It is a process in which an email is sent from a business to one or more costumers or prospects. An Email Campaign is called to be successful when it will get the recipients to take action, engage with your business, and help you to get more leads and sales. It is the perfect tool for building customer relationships to help you generate leads and sales. Email Campaign has the potential to deliver an off-the-chart return on investment. Email Marketing is cost effective, it increase website traffic, maintain ongoing relationship with current patients, positions you as an expert, good opportunity to encourage referrals, keep subscribers up to date on new services & promotions, it’s personalized, it’s measurable and it builds a two way communication.
An autoresponder is a computer program that automatically answers e-mail sent to it. These are used by marketers to deliver a queued sequence of messages to mailing list subscriber. You can design a programme of autoresponder so that when somebody signs up to your mailing list, they immediately receive a welcome message from your business and many more reasons. The main benefit of autoresponder is they save a lot of time and it can generate a lot of income for your business. Autoresponders were built for you to send a single email based on a contacts action. To send out autoresponders, you need to use an email marketing app. There are loads available.
Email automation is the process of sending emails to an individual or multiple people at a specified time in the future. Marketers can automate the delivery of emails based on a number of conditions, such as time and, actions of contacts in their database and rules defined in workflows. Email automation is the process of sending emails to an individual or multiple people at a specified time in the future. Marketers can automate the delivery of emails based on a number of conditions, such as time and day, actions of contacts in their database and rules defined in workflows.
Email automation is the ability to send time or action triggered emails to subscribers with relevant information. An automatic email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger. In email automation you are only limited in what you can do by your creativity and business needs. It takes repetitive tasks off your to-do list to free up your time for other valuable tasks. It helps customer know more about brand, encourage them to keep coming back, or remind them of why they bought from you in the first place. It is a way to create emails that reach the right people with the right message at the tight time. It is now a digital marketing staple, replacing the tedious task of manually sending emails to every customer with preconfigured workflows. It is simply converting the dispatch of email messages from a manual process to an automatic one.
How email automation works:
- A person visits a website and downloads an eBook, fills out a form, etc.
- They are added to the email-marketing database.
- They are placed into different audience segments based on their location, interests, behaviour, etc.
- The marketer creates an email campaign. They set the rules/triggers, create the drip campaign, schedule the emails, etc.
- The person receives emails based on the conditions and campaigns set by the marketer.
Benefits of Email Autoresponder are:
- Personalize customer’s experience: You can even create a series of automated emails to help grow your relationships with your customers—and your business.
- Make most of your marketing team: team members could use that time to focus on other important tasks, such as in-depth customer relationship building.
- Improve your marketing team: it’s much easier and more cost effective to sell to an existing customer than to convert a new one, and with automation, you can stay in touch better than ever before.
- Makes marketing strategy scalable: email automation, customers automatically integrate into your system as soon as they perform any of the actions that you track.
- Increase brand awareness: email automation makes businesses appear better organised and more responsive.
- Reduce costs: Paying for a large team to constantly contact prospects isn’t needed. Means that even less-experienced marketers can manage workflows.
- Understood customers more: Email automation allows you to understand your customers better. You discover what links they tend to click on, which pages they visit more and the types of content they are interested in.
Some elements which make emails automation successful are:
- Great subject line
- Structure of email
- Engaging and compelling content
- Call to action button
- Measure your results.
Your brand and your company needs email automation because:
- Nurture your leads
- Send personalised, one-one communication
- Reach your customer
- Email gets read and you get seen
- Easy to segment and send targeted messages
- Streamline your sales tunnel
- Keep your business top of Mind
- It’s not expensive
- Reaches customers on mobile
- Drive traffic to your landing page
- Almost set it and forget
- Track and measure results
Some email automation examples are:
- Welcome email:
A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business. Right after someone joins your subscriber list — for example, after making a purchase or registering an account on your site — is when they’re most receptive to hearing from you. This is a great opportunity to make a positive first impression with a personalized welcome email. A welcome email is a great way to start nurturing leads through the customer journey.
- Transactional Email:
Transactional email is a method of customer communication in which automated, real-time messages are sent to users through email after a specific action has been performed within an application or website. These emails often contain valuable information that is critical to the customer experience. Transactional email typically informs users about the progress of their orders and delivery.
- Blog and newsletter informing email:
If you run a company blog, email automation can be a convenient way to inform your audiences about a new product or content you’ve created: blog posts, videos, etc. Newsletters can be used to create an aggregated list of popular articles from other companies. Most does this with its newsletter. Email newsletters are an email communication sent out to inform your audience of the latest news, tips, or updates about your product or company.
- Birthday and Anniversary email :
Birthday and anniversary emails allow you to send personalized and timely messages with a relevant offer to your customers. These emails are a proven way to get higher opens, more clicks, and a better return from your email marketing investment. It builds better relationships & drives more sales with automated birthday & anniversary emails
- Research and feedback email:
A feedback request email is a message that gathers qualitative opinions from customers after attending an event, buying a product, using the service. It contributes to building customer loyalty and helps marketers gather valuable insights and use them to improve the product. Sending out short surveys to your customers will help you come up with ideas for new features and prioritize development pipelines.
- Event promotion email:
Email marketing campaigns are perfect for promoting events, meet-ups or webinars that your business is investing in. After all, your subscribers should already be interested in what you have to say, and a succession of emails is an ideal strategy for getting people excited as your webinar draws nearer.
- Product engagement email:
Sending customers email campaigns about their expiring subscription, space running out or unsuccessful recurring payment increases the chances of that client staying with you or upgrading their plan. It is a good practice to send emails to people before the trial ends or give them a couple of days’ grace period before requiring them to upgrade to the paid version.
As you are searching for Email Marketing company Adstuck is a great Email marketing service provider in the Market:
Adstuck Consulting Private Limited is a Private incorporated on 23 January 2012. It is classified as Non govt Company and is registered at Registrar of Companies, Delhi. Directors of Adstuck Consulting Private Limited are Nitesh Kumar Kothari, Anumeha Sharma, Kundan Kumar, Abhishek Shankar, Peng Guowei, Probin Anand.
Adstuck is an Email Marketing agency working from all over the world with four locations India, Singapore, Estonia and US. Its mission is to provide instant access to a talented workforce to enterprise. They have 491 clients and worked over 700 projects, with 30 fortunes 500 firms.
Their marketing automating tools lets you trigger marketing emails based on a number of different actions your contacts take. It is very popular emailing platform among small business as well as established business. It is considered to be the top choice for companies. They are specialized in sending mass marketing emails and both are equipped with more complex tools.
It is a strong and leading digital Email marketing service provider which can help you with cost cutting, plan execution, perfect reporting, strategy making, data collecting, and response collection from consumers. It handles all the aspects of your business. They don’t focus only on new on emerging brands who wants entail success and distribution in the market but also on brands that have successfully established the customer retail space, and need some assistance in managing their business.
This is one of those agencies which will fit in all your requirement factors perfectly. It provides services in improving marketing results, growing market share, launching new product or enter new market. It will modernize all your work by using base digital technology. Adstuck search for real value, create the road for future marketing transformation and lead you to the milestones.
They accelerate sales and marketing by working on complete digital marketing, making setup by marketing automation, and focus on sales by digital marketing, doing branding, ecommerce, and programmatic, social, search and affiliate. Adstuck will successfully use all your capabilities in such a form that it will turn into your future shields. It will help you to achieve Digital Marketing, strategy, Media buying, Ad optimization, Search engine optimization and marketing management. It builds brand awareness, as well as increase revenue generating from social media platforms like Facebook, Instagram, Linkedin, and more. This company provide marketing management services like result-driving strategy planning which is important for every brand, content creation, content publishing, and monitor results, manage and implement campaigns and community management, and many more. Adstuck is specialized marketing management agency which gives you access to one or more of the services at the same time. Whether you want to launch new product or want to boost up the sale of existing product Adstuck will help you to archive your entire goal in least time possible. It is all service provider agenciy which is like a one-stop-shop for everything you will require.
“Adstuck have expertise working in every field who works closely with you to fulfil your goals and requirements.”
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