What is campaign management software/platforms?

The Campaign Management Software is gaining a lot of popularity and is being used by a number of reputed businesses, globally. Campaign management software is responsible for managing the diverse aspects of the marketing campaigns that are associated with a business. This software is normally used by all the marketing professionals for executing and creating profitable campaigns. The campaign marketing software can automate a range of tasks from email marketing to the advanced tasks that are related to content marketing. The features of the software that you should know about include the market surveys, list builds conversion lists, content marketing, SEO, social media, and PPC. The benefits associated with this software are numerous. It helps in reducing the lead time as the campaign process can be automated. Moreover, they help in increasing the effectiveness of a campaign and also aid in Search Engine Optimization.

The campaign management software is a complete suite of applications designed to manage lead and campaigns with ease. It can perform a number of tasks such as handling email marketing, tracking website visitors, managing leads and social media etc. The software application is also useful for reporting and analysis as well. It can be easily integrated with your existing marketing tools to offer you a complete marketing automation package with minimal IT involvement. You can also check the mobile compatibility of your website through the software and can get suggestions for improving your score on visitor retention. When it comes to traffic, it lets you know the percentage of organic and referral traffic thereby enabling you to better strategize your marketing campaigns for optimum output.

What are the features of a Campaign Management Software?

The Campaign Management Software helps in managing various campaigns, such as print, tradeshow, email, and ad campaigns in various channels. The software also allows the companies to track the performance of the various campaigns letting the operators analyze if the campaign is a success or not. But the question here arises that how is it done? To garner a deep insight into the software, let’s study the different features working together in the campaign management software to make it a success.


The campaign management software easily categorizes the customers depending upon various factors, such as income, age, choices, and more. This data is collected and then used to send customer-specific marketing campaigns. Apart from that various other factors like demographics, behaviour, and attitude also serve as important points while collecting data and gathering them into specific groups.


Producing product-specific customer-engaging content can be tricky sometimes. This feature helps the content team focus on developing specific product-relevant topics while all other needed things are delivered by the software. To help with the content development, the software normally comes with in-built templates, themes and more which can be used to add a good score on various search engines.


Normally email marketing is the most common method of circulating marketing campaigns in the market and as sending a large number of emails at a single time is usually needed, it can be troublesome. Hence, one of the most important features of the campaign management tools is its ability to send bulk emails which reduces the need for crafting and sending each email single-handedly. A few clicks and you are ready to go.


Nowadays people mostly trust companies which can be sound across a variety of channels, such as social media platforms like Facebook, Twitter, Reddit, etc. As the campaign management tools offer the users specific tools to track and verify different channels to understand customer orientation and behaviour, it also helps in attracting the inflow of traffic to the business or company.

Here is the list of top campaign management softwares/platforms:

  • Adobe Campaign
  • Wrike
  • Zoho Campaigns
  • AgileCRM
  • Mindmatrix
  • Postalytics
  • TUNE
  • AdHawk
  • Workfront
  • SocialPilot
  • TapClicks
  • Katabat
  • Folloze
  • DANAConnect

Adobe Campaign:  Adobe campaign management is the best content management systems and digital asset management system. This is formerly called as Adobe marketing cloud. It has touch-friendly marketing automation that supports digital and traditional marketing campaigns. This software is known for delivering the best in campaigns for any kind of marketing platforms either through social media, digital, or traditional platforms. The important campaigns using this platform are content management and email marketing platforms.

Adobe Campaign Management Features: Channel Management, Email Marketing

Wrike: Wrike is a fast growing project management company and the software introduced by this company is helping to streamline the workflow and enhance the flexibility of the system support. In addition, this software enhances the productivity of the staff by tracking and managing the workflow in an efficient manner. This tool supports centralized communication between the stakeholders and helps to view real-time reports of the project work by your team.

Wrike Campaign Management Features: Channel Management, Multi-Campaign

Zoho Campaigns: Zoho Campaigns is the best campaigning software with all the features every businessman or technology buff yearns for like bulk emails, multi-channel communications, easily accessible editor, and Google Analytics reports are available based on the real-time workflow. This software comes with built-in social media integration and supports the management to understand the customers better. Multi campaigning, digital marketing, content management, and multiple communication options are the important features of this software.

Zoho Campaign Management Features: Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Lead Management, and Multi-Campaign

 Agile CRM: Agile CRM is a great marketing and project management CRM solution. You can create automated solutions and campaigns for different services at a time and helps to automate sales and multichannel marketing campaigns easily. This campaign management tool eases the process of creating campaigns and automates the processes involved in customer’s relations management. The drag and drop campaign manager tool allows to create workflow charts automatically and enhances the simplicity and complexity of the workflow charts according to your need.

Agile CRM Campaign Management Features: Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Lead Management, and Multi-Campaign

Mindmatrix: This is one of the best unified single platforms for social media campaigning and sales promotion. This is an integrated platform for PRM, direct sales, and channel enablement, marketing automation, and market asset management. All are aware that marketing and campaigning channels never succeed when they are single dimensional. Hence, it is a useful software that supports multiple channel activation and helps the promotion of business with the help of automated workflow charts. This is the best channel marketing software for content management and email marketing along with direct sales.

Mindmatrix Campaign Management Features: Channel Management, Contact Database, Event Triggered Actions, Lead Management, and Multi-Campaign

Postalytics: Marketers use Postalytics to stand out from their competitors with automated direct mail marketing. Drive new leads and sales with personalized direct mail that complements email and digital marketing. Deep integration with HubSpot, Salesforce and other CRM/Marketing Automation tools enable direct mail to look, act and feel like a digital marketing channel, that happens to produce trackable postcards and letters. Postalytics helps you stand out by delivering personalized messages directly into the hands of your audience to form a deeper impression than email alone.

Postalytics Campaign Management Features: Channel Management, Contact Database, Event Triggered Actions, Lead Management, and Multi-Campaign

TUNE: We build technology that powers successful marketing partnerships across mobile and web. The TUNE Partner Marketing Platform is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by innovative affiliate marketers, the largest performance advertising networks, and iconic brands across the globe.

TUNE Campaign Management Features: Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Lead Management, and Multi-Campaign

AdHawk: This is one of the marketing and campaign management software that support faster collaboration and automation of performance of an organization. This is very much helpful to create BI reports and real-time workflow reports which are helpful to track and enhance the performance of organizations. This platform supports multiple campaigning and channel management besides supporting digital advertising and reporting optimization.

AdHawk Campaign Management Features: Channel Management, Lead Management, Multi-Campaign

Workfront: Workfront management software is a blend of work automation and empowers the team to manage the project with the help of centralized collaboration system. This is an ideal marketing management solution, which provides real-time workflow charts automatically to track the performance of the team as well. This is a great project management software that supports management of people and eases the visibility of progress of the work to the staff and management.

Workfront Campaign Management Features: Channel Management, Contact Database, Event Triggered Actions

 SocialPilot: Socialpilot is a social media campaigning tool intended to enhance the performance of social media channels, digital marketing agencies, content marketers, and many relevant organizations. This is one of the best social media, management, scheduling, marketing, and analytics tools across the world. This is helpful to enhance the social media market brand value and awareness fabricated especially for social media marketers and digital marketers.

SocialPilot Campaign Management Features: Channel Management, Lead Management, Multi-Campaign

TapClicks: Tapclicks is useful to automate the activities of digital marketers, content management companies, social media platforms, and many more. This software contains integrated management and marketing tool to manage activities, analytics, and operation automatically. This software is helpful to automate the process of workflow management in an innovative manner. This software is rich in more predictive and automated tools that use a single intuitive user interface integrated with a cloud.

TapClicks Campaign Management Features: Multi-Campaign

Katabat: This is one of the best cloud-based customer supporting system that helps in campaign management as well as multiple channel management for digital and content marketing. It supports customer communication in various social media platforms at a time and provides marketing and debt management solutions for lenders. It is a committed tool to meet strict security and compliance standards in providing customer communication.

Katabat Campaign Management Features: Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Multi-Campaign

FollozeFolloze is a provider of an innovative enterprise Account Based Marketing (ABM) Sales Platform, which enables B2B sales teams to use marketing techniques to engage, develop and win their top target accounts. Built for scale, the platform allows Marketing to empower Sales to deliver account-specific content campaigns, content automation, actionable account analytics and more, all from within their familiar sales tools. These capabilities dramatically increase sales pipeline.

Folloze Campaign Management Features: Channel Management, Email Marketing, Lead Management, Multi-Campaign

DANAConnectDANAConnect is a company devoted to developing technology that helps businesses to manage, in an efficient manner, their day to day communications with clients. We specialize in Financial Institutions and Insurance Companies. The communications are created from a web-based workflow designer which combines emails, SMS, calls, push notifications and other elements. Send the most critical and valuable communications using cross-channel smart flows. Maintaining governance over sent messages, security and complying with industry regulations.

DANAConnect Campaign Management Features: Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Multi-Campaign

This list was brought to by Adstuck which itself is an email campaign service provider and provides its customers services which is best suited and required by the customers.


Adstuck is a digital marketing practice agency working from all over the world with four locations India, Singapore, Estonia and US. Its mission is to provide instant access to a talented workforce to enterprise. They have 491 clients and worked over 700 projects, with 30 fortunes 500 firms.

Adstuck provide services in:

  • Improving marketing results
  • Creating social media marketing strategy
  • Proper assessments of current trends
  • Market research
  • Email marketing
  • Campaign creation
  • Growing market share
  • Launching new product or enter new market.

It is a strong and leading digital media marketing service provider which can help you with cost cutting, plan execution, perfect reporting, strategy making, data collecting, and response collection from consumers. It handles all the aspects of your business. They don’t focus only on new on emerging brands who wants entail success and distribution in the market but also on brands that have successfully established the customer retail space, and need some assistance in managing their business.

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