Have you ever wondered if you important event or product launch might have gone unnoticed? Or maybe it has been way too long since you first announced it and you fear that your customer’s base has all but forgotten about it. That’s why a reminder email is an important part of your business. It keeps users updated. Sometimes when you purchase services from market, they don’t take immediate effect. For example, an event or a booking might take place weeks or months after the initial confirmation you sent. Or in other cases, perhaps sometimes came up and customer’s simply forgot about your proposal. All these situations call for reminder business email. A gentle reminder can be a great tool for increasing the effectiveness of your email marketing campaigns. It shows special treatment for customers. It opens different opportunities to get more feedback and engagement from your email campaigns. It is a friendly reminder email that can be effective tool. The aces for business email reminder services give your company an advantage over your competition. You can easily customise business email reminder to include the information you want. You can include company logos, custom banners and calendars with appointment confirmation capabilities in your email reminder, thus reducing the possibilities of any mix-ups with your customer’s. You can also send follow up email reminders optimized to work with your company’s business model. Use reminder business emails to keep the customers you have, get new referrals and generate more work. It’s an easy and inexpensive way to beat your competition and grow your business.
Situations where it might benefit are:
- An important event is about to take
- Late payment
- Inaction form the recipient
- Late shipment
- Countdown reminder
Best practices for reminder business emails are:
- Choose clear subject line: The main purpose of subject line is to explain the main objective of your email. A clear subject line increases the chance of email opening. It is always advised to use incorporate power word like ‘important’ to catch the reader attention.
- Be friendly, yet direct: Reminder emails are rather formal, but you can try a different approach by choosing a friendly manner. Start with a warm salutation and add the first name of the recipient. It convinces people that you are connecting with them personally and not as a selfless brand. The email copy should inform the reader, but no one says that you can’t add your personal touch and insert a joke. Obviously, be context-aware to avoid making mistakes; for example, don’t use your humour to inform buyers that their purchase shipment is behind schedule.
- Be brief: This should be something that you practice throughout all of your email marketing campaigns, but even more so when writing reminders. Nearly no one will read through a reminder if they are met with a wall of text. Your contact won’t care how important the information is if it takes more than a couple of minutes of their precious time to read through it.
- Include a CTA: Even though your main purpose is to remind people of something, there’s always room for additional feedback or engagement. Adding a CTA button within your email will help the reader to get to the bottom of the issue easily
- Find the right sending time: The timing might be the most important element in the success of emails. The amount of time before taking action will mostly depend on the agreement, explicit or not, you have with your recipient.
- Follow up more than once if needed: t doesn’t matter if your reminder is about a missing payment or a product launch, don’t be afraid to follow up if you think your message isn’t going through. Combined with good timing, a second email might get your customers to follow through.
- Use it as marketing opportunities: When able and in context, add images or links of featured products promote upcoming offers or give the incentive to join your social media channels.
Steps to write Reminder business Email are:
Step1: Subject line
In today’s time 78% of people judge mail by its subject line. Subject line plays an important role in opening the mail. It is the first thing anyone notices that will make impression on users. It is always suggested to give ample amount to time to choose perfect subject line, at the same time message without subject line often goes directly to the spam folder. Always use power words like “Response required” or “Attention” in the subject that will help to get the recipient’s attention and increase the chance of opening your message. Always add project, company name in the subject lie itself. After to select the eye-catching subject line, you are now ready to move on to the next step is creating your friendly reminder email.
Your email will be much better received if you address your recipient by name. Each email is directed towards someone. The salutation directly addresses the recipient you are sending the mail. Always open your email message with a greeting and always be respectful. If you are unfamiliar with the recipient or do not know the name then use “Dear sir/madam” or “To whom it may concern”. You may also precede the name with a “Hi”, only if the relationship is more casual.
Step 3: Body
Once you select the subject line and salutation, now it’s time to cover the body of the message. Always starts the message with a positive note something like “I hope you are doing well” This keeps your message from seeming too harsh.
Next, you need to communicate the purpose of your message. Explain what is overdue such as payment, shipment or work and when it was supposed to have been completed. You can also add a CAT button that will helps the recipient to get to the bottom of the issue easily. This is where you actually communicate your main message.
You can divide the body of your email reminder message into several parts; First Sentences should be the message on a positive note. If you can’t think of anything specific, state something friendly like “I hope you are doing well.” Main Message is where you need to communicate the purpose of the message. Explain exactly what is overdue (work, payment, shipment, etc.) and when it was supposed to have been delivered. Call to Action tells the message recipient what you’d like them to do. It’s also a good idea to offer help in the body of your message, such as an offer to answer questions.
Step 4: Close your Email
The closing line of your message should reflect the tone of your request. If you have used informal tone then a closing line should be informal as well. Likewise, if your email is formal then a closing line should be formal.
Email marketing allows you to reach your customers, on any device, and inform them continuously. When you communicate through email, you build a link to strengthen the relationship between you and your clients. When it comes to Email Digital Marketing, Adstuck is the best option for your business.
Adstuck is an Email Marketing agency working from all over the world with four locations India, Singapore, Estonia and US. Its mission is to provide instant access to a talented workforce to enterprise. They have 491 clients and worked over 700 projects, with 30 fortunes 500 firms.
Adstuck Consulting Private Limited is a Private incorporated on 23 January 2012. It is classified as Non govt Company and is registered at Registrar of Companies, Delhi.
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