Fully form of CMS is content management system. It is a software application that can be used to manage the creation and modification of digital content. They are typically used for enterprise content management and web content management. They help users to create, manage, and modify content on a website without the need for specialized technical knowledge. In simpler many, it is a tool that helps you build a website without needing to write all the code from scratch. The core features of CRM are indexing, search and retrieval, format management, revision control and publishing. It also provides tools for one-to-one marketing. One-to-one marketing is the ability of a website to tailor its content and advertising to a user’s specific characteristics using information provided by the users or gathered by the site. You can customize the design and functionality of your site by downloading or purchasing templates and extensions, rather than coding. 

For developers and other advanced users with web development experience, building a site from scratch might be ideal. But for those who don’t have the coding skills or time and resources to build a site from scratch and maintain it, they can use a CMS. CMS workflow is one of the valuable methods of helping to maintain standards. 

A content management workflow starts with knowing what the content lifecycle is.

Basic outline is:

• Form a strategy. Think through the why and what of the content. Who is the audience? What is the best medium to reach them? What is the distribution plan?
• Create the content. With detailed documentation and context, help your creative team know what to make and give them the tools to do it, along with deadlines.
• Review for quality. Does the piece stick to your internal style guide? Does it meet the requirements? What edits and changes need to be made? Rinse and repeat until you answer yes to all these questions.
• Publish. Release your content to the world through your desired platform. Make sure it is easy for people to find.
• Distribute content. Spread the news to reach as much of your audience as possible. This includes social media, video websites, blogs, and other medium to provide maximum reach.
• Audit and modify your strategy. After you see how the content performs, figure out if you need to improve the quality or distribution process to get your message to your audience.

Benefits of CMS:

• No coding knowledge required: CMS helps non-developers and other users to build websites without coding. You can create and manage content, customize the design of your site, and install extensions to add functionality to your site all without coding. By this user’s with limited technical resources and times can also build a powerful website for your business.
• Easy collaboration: multiple users can access and work in the back end of a CMS at the same time. It can improve workflow as well as productivity across your team. 
• SEO features and extensions: It helps you to optimize your site for search engines and also offer built-in features. Built-in features allow you to customise page titles and meta descriptions, choose SEO-friendly URL structures, create XML sitemaps, add image alt text, etc. These features will help you to improve ranking on Google and other search engines
• Predestined templates: most CMS platforms come with a selection of predestined templates you can use to quickly customize the appearance of your site. Templates make a website design much faster and simpler down the road. 
• Simple updates: It enables you to make changes on your site faster and easier, from major updates like website redesign to minor updates like changing the images on your home page. 

Consider these points before planning for your workflow:

• Start with content strategy: before you design an effective CMS workflow, you need to first have a content strategy
• Interview content stakeholders: meet with each of your content stakeholders, including content creators, editors, reviewers, approves and anyone who interacts with content
• Define CMS roles: create a list of all the different roles involved in your content publishing process, including requesters, creators, editors, approvers, owners, publisher’s, and others roles you may want to add later.
• Conduct a CMS task audit: based on your working constant strategy and identified CMS stakeholders needs, identify all tasks involved in your web publishing process. 
• Map out your CMS tasks: Map out your CMS tasks so that you have a visual task flow chart. Mapping out your task is oftenan enlightening exercise that leads to re-evaluating CMS workflow requirements. 
• Integrates content planning tools into your CMS workflow: content is complicated and ensuring consistency and clear communication requires a larger set of tools, including brand guidelines, editorial calendar and style guide. 
• Test CMS workflow: involving stakeholders in the testing process not only ensures accuracy, it also builds stakeholders confidence that workflow will meet their needs. 

Popular features of CMSes include:

• SEO-friendly URLs
• Integrated and online help, including discussion boards
• Group-based permission systems
• Full template support and customizable templates
• Easy wizard-based install and versioning procedures
• Admin panel with multiple language support
• Content hierarchy with unlimited depth and size
• Minimal server requirements
• Integrated file managers
• Integrated audit logs

Things that will make CMS work is:

• Strategy
• Role management
• Re-imagining workflow

Some of the CMS platforms are:

• CMS Hub: With CMS Hub, you can build websites that are secure, powerful, and optimized for search engines. Using this all-on-one connected platform, you can create personalized content for visitors based on data from your HubSpot CRM, create custom templates and styles, run A/B tests on multi-language content, view performance analytics, and much more. By combining ease of use and flexibility, this proprietary CMS is ideal for businesses with diverse teams of marketers, developers, and IT professionals that are looking to grow over time

For more details: www.hubspot.com 

• Ghost: Ghost is a free and open source blogging platform written in JavaScript and distributed under the MIT License, designed to simplify the process of online publishing for individual bloggers as well as online publications. The concept of the Ghost platform was first floated publicly in November 2012 in a blog post by project founder John O’Nolan, which generated enough response to justify coding a prototype version with collaborator Hannah Wolfe. Ghost powers an incredible range of websites; from individual bloggers who are just getting started, to large teams of writers and editors at some of the largest organisations in the world. We’ve built a sustainable business around a free core application, funded by a premium platform as a service to run it on.

For more details: www.ghost.org 

• Joomla: Joomla! Is a free and open-source content management system (CMS) for publishing web content? Over the years Joomla! Has won several awards. It is built on a model–view–controller web application framework that can be used independently of the CMS that allows you to build powerful online applications. Joomla! Is one of the most popular website software’s, thanks to its global community of developers and volunteers, who make sure the platform is user friendly, extendable, multilingual, accessible, responsive, search engine optimized and so much more. 

For more details: www.Joomla.org 

• Magento: Magento is the leading platform for open commerce innovation. Every year, Magento handles over $100 billion in gross merchandise volume. See what makes Magento number one… A free, flexible open-source platform for developers and small businesses. Available for everyone to download, install, and extend.

• Integrated checkout, payment and shipping
• Mobile optimized shopping
• Catalog management
• Extended functionality via Marketplace
• Global selling

For more details: www.magent.com 

• WordPress: WP-CRM System is a fully featured WordPress CRM that allows you to use the WordPress interface you are already familiar with to manage your customers, projects, and tasks with ease. WP-CRM System allows you to have an unlimited number of records and lets you give everyone in your organization access to the WordPress CRM data they need to drive business. WP-CRM System has optional features, which can assist with GDPR compliance if that is something your business requires. Please note that this plug-in does not guarantee GDPR compliance as no plug-in can provide 100% compliance. Compliance requires actions on the part of your business that this plug-in cannot provide.

For more details: www.wordpress.org 

Adstuck Consulting Private Limited is a Private incorporated on 23 January 2012. It is classified as Non govt Company and is registered at Registrar of Companies, Delhi. Directors of Adstuck Consulting Private Limited are Nitesh Kumar Kothari, Anumeha Sharma, Kundan Kumar, Abhishek Shankar, Peng Guowei, Probin Anand.

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